Dynamic Search Ads are similar to traditional text ad campaigns except that they use your actual website or product feed for your business instead of using keywords. They are the easiest way to find customers who are searching on Google for precisely what you offer. Google matches the users queries to the type of product … Read more What are Google Dynamic Search Ads?
By using Google Ads you have a lot of opportunities to market your brand online. You create a campaign, include some keywords and voila, you’re good to go! Well that isn’t always the case, of course there are going to be obstacles in the way, but first, you just can’t wait to see if this … Read more Why won’t my Google Ads show?
Quality Score is an estimation of the quality of your ads based on a scale of 1-10. As a general rule, the higher the quality of your ads means lower costs and a better ad position. If you want to increase the Quality Score of your ads, take a look at the 3 main components … Read more What is the Quality Score?
One of the main success factors in any online marketing campaign is bidding. Whichever bid strategy you decide to use will directly correlate with how well those campaigns perform. There are several bid strategies that Google offers, each one tailored to align with the marketing goals for your business and campaign type. When setting the … Read more The Benefits of Automated Bidding
One of the most valuable reports available to PPC advertisers is the Google Ads search query report. Having said that, so many people make the mistake of not making the most of their Google Ads search query data. A shame really, as it allows you to see what searches people type into Google before they … Read more Why SQRs are important to your Google Ads campaign
When creating ad text for your Search campaign, you need to choose the right match type to control which searches trigger your ads to appear. When using Google Ads, there are 4 different match types you can use and how well you understand and use them can make a difference to the success of your … Read more Match types for your Search campaign keywords
Let’s cut to the chase For anyone who doesn’t know, ROAS, in the digital marketing world means return on ad spend. This is a metric that advertisers use to forecast how effective they spend money on advertising. To calculate your ROAS, you use the revenue you have generated from your ads and divide it by … Read more What is ROAS and why is it important?
There are a number of ways you can drive traffic to your website with the aim to increase sales of your product, but what about those users who haven’t followed through with the action you want them to take? They may have interacted with your website, let’s say, by putting items into their shopping cart … Read more The benefits of remarketing your search campaign
The introduction of Google has significantly changed the way we live our lives. Think about it – whenever there is a time that you don’t know the answer to something, what do you do or say? “Google it”… and tada there is the answer right in front of you, and I mean we are talking … Read more Getting to know Google Search Ads
Keywords or key phrases, are what people are searching for in search engines such as Google or Bing. From a business perspective, they matter because when people search for the keywords or phrases that are relevant to your product or service, you want your business advert to be appearing in the search, more importantly – … Read more Simply, what are keywords?