How You Can Promote Your Brand With Showcase Shopping Ads

Showcase Shopping

Potential customers flock to Google to search and discover. So it’s often the first place they will go to find a new brand or discover a new product. When shoppers use broad search terms on Google, they aren’t completely sure what exactly it is they want to buy or where they want to buy it. … Read more How You Can Promote Your Brand With Showcase Shopping Ads

Google Ads – The 4 Automated Rules You Should Be Using

Google Ads Rules

I really do believe that people should embrace automation more and more. When used correctly, automation can work as your little sidekick in helping you to fine tune your campaigns. Let’s take a look at 4 Google Ads automated rules you should be trying. Increase CPC bids Increasing CPC bids reviews all your enabled keywords … Read more Google Ads – The 4 Automated Rules You Should Be Using

4 Tips For PPC Budgeting 

4 tips for ppc budgeting

Although PPC budgeting might not be the most exciting thing since sliced bread. Being good at managing your budget can have a major impact on your PPC performance. It doesn’t have to take up too much of your time, even a quick check in at the beginning of each month or quarter can go a … Read more 4 Tips For PPC Budgeting 

Finding Ads On Facebook And Instagram

Finding ads on FB and IG

Finding ads on Facebook and Instagram isn’t that difficult, you just have to know where to look and which menus you need to use during your search. There are a few different ways you can attempt to find an ad and it all comes down to if you’re trying to find your own ads or … Read more Finding Ads On Facebook And Instagram

Increase Conversions With Performance Planner

Increase Conversions

We live in a time where digital marketing is constantly evolving. Anyone using Google Ads should know that the first and most crucial step to achieving success is planning. You potentially already have a yearly budget outlined. But you should revisit and plan your Google Ads budget in advance on a monthly basis to help … Read more Increase Conversions With Performance Planner

5 Tools For Effective Creative Design Using Facebook Ads

5 tools for Facebook creative

Facebook Ads is an amazing online marketing tool but it can get complex and a little time consuming when you really get into it. We could all do with a little more time and a lot more efficiency. So, let’s take a look at 5 Facebook Ads tools that can help to speed up the … Read more 5 Tools For Effective Creative Design Using Facebook Ads

Bid Strategies

Bid Strategy

If you decide to use an online marketing campaign to advertise your business, a key thing to remember is that you need to choose a bidding strategy that reflects your marketing goals. Another great feature of Google Ads is that there are several bid strategies to choose from. Whichever strategy you do end up using … Read more Bid Strategies

Boost Your Business With LinkedIn

LinkedIn

Setting up a company page with LinkedIn is just the start of your business relationship with the social media platform. Although it is simple enough to set up, don’t fall into a false sense of security assuming that followers will flock to your page like a moth to a flame. Here is a list of … Read more Boost Your Business With LinkedIn

Things to avoid in PPC this year

2020 new year goals

Now we are well into the swing of 2020, a lot of us should have made a great dent into our resolutions of things we want to achieve whether its doing something differently, something new or cutting out completely! Calling all PPC marketers, the buck doesn’t stop at resolutions! New year, new you and all … Read more Things to avoid in PPC this year

Why Are Negative Keywords Important?

Negative keywords

When using PPC, the general idea is to bid on keywords that relate to the products or services you want to advertise. So that when a user on Google searches the terms you have as keywords in your account, your ad will appear. But what about negative keywords? Surely as negatives they wont be that … Read more Why Are Negative Keywords Important?