Simple PPC Analysis Tips

PPC tips

PPC can be complicated! You’ve done the research, set up the account and had things running for a little while. But what’s next? Reading the data of course – analysis! Some people are great at the setup and the creative side of PPC accounts but fall short at thorough analysis and reporting. Even the word … Read more Simple PPC Analysis Tips

Search Terms Report – How It Works & What To Look For

Search Terms Report

Search Term Reports are used to understand what users are actually typing in to Google to trigger your ad. A common questions: ‘Why do the Search Terms Report results not match the keywords in my account?’ The answer: Search terms that are listed depend on your keyword matching options, therefore there may be a bit … Read more Search Terms Report – How It Works & What To Look For

4 Tips For PPC Budgeting 

4 tips for ppc budgeting

Although PPC budgeting might not be the most exciting thing since sliced bread. Being good at managing your budget can have a major impact on your PPC performance. It doesn’t have to take up too much of your time, even a quick check in at the beginning of each month or quarter can go a … Read more 4 Tips For PPC Budgeting 

Turn Instagram Followers Into Loyal Customers

So you’ve managed to build a great following on Instagram. Now what?  Having an amazing number of followers on Instagram might seem like you’ve hit the Insta jackpot, but as a business and a brand, that means nothing unless your products and services are selling. Building your brand presence on any social media channel can … Read more Turn Instagram Followers Into Loyal Customers

How to adapt to a changing market

Time for change

Like a lot of things, there are times when businesses and clients will be affected by seasonality or current events. When this does happen you should always try to act immediately to avoid as much negative impact on your PPC accounts as possible. Here are three quick actions you can take when any given event … Read more How to adapt to a changing market

Things to avoid in PPC this year

2020 new year goals

Now we are well into the swing of 2020, a lot of us should have made a great dent into our resolutions of things we want to achieve whether its doing something differently, something new or cutting out completely! Calling all PPC marketers, the buck doesn’t stop at resolutions! New year, new you and all … Read more Things to avoid in PPC this year

How To Make Your PPC Ad Copy Make Revenue

The basic goal of a PPC advertiser is to drive revenue and profit. It may sound easy but to put into practise, can be tricky! One of the main reasons for this is that there are so many factors that come into play to achieve this, not all of them in your control. Think about … Read more How To Make Your PPC Ad Copy Make Revenue

3 things you should be doing everyday on your PPC accounts

Pay per click advertising still remains a really effective way for the advertiser to get their message in front of their target audience and engage them with your products and services by driving said audience to your website. The higher your ads appear on the top of Google’s search results page, the more chance you … Read more 3 things you should be doing everyday on your PPC accounts

Things to consider when using Paid Search marketing.

PPC, a form of paid search marketing, one that is taking the digital world by storm is a fantastic tool to use if you want to increase your brand exposure and apply your own marketing strategies. If you are thinking about starting your own PPC ad campaign or getting someone to do it for you … Read more Things to consider when using Paid Search marketing.

Benefits of using Straight to Amazon Facebook Ads

I know that personally, I would be lost without Amazon. Especially this time of year, the back end months where E Commerce sales skyrocket, more people are using online sources to buy what they need. Of course it is the convenience which is the driving factor, why wouldn’t we want to use Amazon? Surely I’m … Read more Benefits of using Straight to Amazon Facebook Ads