One of the benefits of Google Ads is that you are in complete control of your budget with nobody to tell you otherwise. However this can also be a problem, especially if you are launching your first campaign and not sure how much to invest. In this post, we will talk through how to determine … Read more Google Ads – Getting Your Budget Just Right
When running a paid search account, one of the crucial parts of the process is testing. Of course, you could argue that it is easier to test in high volume accounts because of how simple it is to collect the necessary data to run the tests, but for now, we’re talking about low volume ad … Read more Testing low volume ad accounts – what you need to think and talk about!
Keywords or key phrases, are what people are searching for in search engines such as Google or Bing. From a business perspective, they matter because when people search for the keywords or phrases that are relevant to your product or service, you want your business advert to be appearing in the search, more importantly – … Read more Simply, what are keywords?
So you want to start advertising your business online. Do you know how you can? You can use platforms such as Google search, Youtube and even a choice from a million different sites across the internet – including top rated sites such as New York Times! So what about this Google Ads malarkey and how … Read more Google Ads – Learn the basics
The major difference between Pay Per Click and Search Engine Optimisation is that traffic generated to your site from PPC will cost you per click while the traffic coming from SEO is organic so it is free. PPC and SEO are both part of Search Engine Marketing – a great tool that can be used … Read more PPC vs SEO – What’s the difference?
Do you struggle to write the ad copy for your Google Ads? It can be so annoying at times, since you only have a tiny space to fit in all the amazing things you want to say about your business. How do you do it? There’s competitors right, left and centre and you are fighting … Read more How to make your Google Ads great!
We are simply spoilt for choice with the range of platforms you can utilise to help sell your products online. From PPC, SEO, Vlogging or even email marketing to name a few, there are endless amounts of channels you can use to make the most of your online campaigns. A major dominating platform online today … Read more Why should you be using Facebook ads
Do you ever feel like you have a million and one things to do? You’re rushing around thinking you have total control of your hectic day until something comes up, throws a huge spanner in the works and knocks your schedule all to pot? You’re nowhere near through that never ending task list, now it’s … Read more How to keep yourself inspired
‘Pay per click is an online advertising model in which advertisers pay each time a user clicks on one of their ads’ That is PPC in a nutshell – it does what it says on the tin! If you’re not familiar with it, it might be something worth looking into, from a business owners perspective. … Read more Risks and rewards of PPC
It doesn’t matter who you are, where you come from or what industry your in, you’re not immune from the financial rollercoaster that comes with owning a business. Navigating through the ups and downs can be tough, especially when the road ahead isn’t clear and who knows if you will be here this time next … Read more Surviving and thriving when business is slow