Facebook Ads is an amazing online marketing tool but it can get complex and a little time consuming when you really get into it. We could all do with a little more time and a lot more efficiency. So, let’s take a look at 5 Facebook Ads tools that can help to speed up the … Read more 5 Tools For Effective Creative Design Using Facebook Ads
As Google themselves say ‘Use the Search Terms Report to see how your ads have performed when triggered by actual searches within the Search Network. The Search Terms Report is a list of search terms that people have used which has resulted in your ad being shown and then clicked.’ Often, we hear the question, … Read more Search Terms Report – How It Works & What To Look For
I really do believe that people should embrace automation more and more. When used correctly, automation can work as your little sidekick helping you to fine tune your campaigns. In addition to your everyday management, you can use automated rules. Let’s take a look at the 4 Google Ads automated rules available to advertisers that … Read more Google Ads – The 4 Automated Rules You Should Be Using
Potential customers flock to Google to search and discover, so it’s often the first place they will go to find a new brand or discover a new product. When shoppers use broad search terms on Google, they aren’t completely sure what exactly it is they want to buy or where they want to buy it. … Read more How You Can Promote Your Brand With Showcase Shopping Ads
When using PPC, the general idea is to bid on keywords that relate to the products or services you want to advertise. So when a user on Google searches the terms you have as keywords in your account, your ad will appear. But what about negative keywords? Surely as negatives they wont be that important … Read more Why Are Negative Keywords Important?
If you decide to use an online marketing campaign to advertise your business, a key thing to remember is that you need to choose a bidding strategy that reflects your marketing goals. Another great feature of Google Ads is that there are several bid strategies to choose from. Whichever strategy you do end up using … Read more Bid Strategies
A good digital marketer knows that although the whole point of their advertising campaign is to be successful, there isn’t one standard way or strategy to get there. There is no one size fits all, all accounts are different! Sometimes though, there are some tactics you can use as a guideline for your strategies. These … Read more 3 Ways to stay at the top of your Display campaign game
The basic goal of a PPC advertiser is to drive revenue and profit. It may sound easy but to put into practise, can be tricky! One of the main reasons for this is that there are so many factors that come into play to achieve this, not all of them in your control. Think about … Read more How To Make Your PPC Ad Copy Make Revenue
Pay per click advertising still remains a really effective way for the advertiser to get their message in front of their target audience and engage them with your products and services by driving said audience to your website. The higher your ads appear on the top of Google’s search results page, the more chance you … Read more 3 things you should be doing everyday on your PPC accounts
PPC, a form of paid search marketing, one that is taking the digital world by storm is a fantastic tool to use if you want to increase your brand exposure and apply your own marketing strategies. If you are thinking about starting your own PPC ad campaign or getting someone to do it for you … Read more Things to consider when using Paid Search marketing.