When running a PPC campaign on the Google Search Network, you should always remember that every account and PPC campaign is different. It is important that any changes you make are done to align with the goals of your business. There is no one size fits all way of doing things but, there are common … Read more When Should I Create New PPC Campaigns?
Last night the whole of the UK united for the great round of applause to show great appreciation to the NHS working tirelessly throughout the Coronavirus pandemic. Even Boris Johnson, the UK Prime Minister led the way from 10 Downing Street to applaud all those front line workers, and not just the NHS but all … Read more Hooray For The NHS!
Amidst the global Coronavirus pandemic, the world is still turning and life, or to put it more empathetically, working life must go on until told otherwise. Most businesses have been greatly affected by the Coronavirus and the digital world is no exception. Unless the product you’re selling includes hand sanitiser or toilet roll (even pasta!), … Read more Coronavirus and PPC – are your accounts affected?
Pay per click advertising still remains a really effective way for the advertiser to get their message in front of their target audience and engage them with your products and services by driving said audience to your website. The higher your ads appear on the top of Google’s search results page, the more chance you … Read more 3 things you should be doing everyday on your PPC accounts
Click through rate, also known as CTR, is the number of clicks your ad receives, divided by the number of times your ad is shown. It’s commonly used to measure the success of an online ad campaign, but what is a good click through rate and what are the contributing factors? The higher the click … Read more What makes a good Click Through Rate?
One of the main success factors in any online marketing campaign is bidding. Whichever bid strategy you decide to use will directly correlate with how well those campaigns perform. There are several bid strategies that Google offers, each one tailored to align with the marketing goals for your business and campaign type. When setting the … Read more The Benefits of Automated Bidding
We’ve all got attitude which is reflected in everything we say and do. It can be great – or not so great, but, we can always adapt it to fit into our lives and apply it to make things better. I’m talking about Positive Mental Attitude! The big PMA! The very words that encapsulate the … Read more Positive Mental Attitude
I think it is fair to say we all have had a love/hate relationship with social media at some point. There are pro’s and con’s to be considered when using it, especially when building a business, but just how important can it really be? Think about it for a second. The influence, The power! And … Read more How to get more followers – Building your brand on social media
Business leaders come in all shapes and sizes. From the strong and confident, to the quiet and well respected. But what makes a good business leader? What does it take to stand out from the rest? Here are 7 tips you can apply to your leadership style (if you haven’t already!) to take your business … Read more What Makes A Good Business Leader