Even the smallest fish in the pond can still have the biggest aspirations. We all want to aim high and reach for the stars. But sometimes within marketing we are limited by our resources, especially when it comes to budget. So what can you do to knock your PPC campaign out of the park when … Read more Make The Most Of Your Low Key Budget
So you’ve managed to build a great following on Instagram. Now what? Having an amazing number of followers on Instagram might seem like you’ve hit the Insta jackpot, but as a business and a brand, that means nothing unless your products and services are selling. Building your brand presence on any social media channel can … Read more Turn Instagram Followers Into Loyal Customers
When running a PPC campaign on the Google Search Network, you should always remember that every account and PPC campaign is different. It is important that any changes you make are done to align with the goals of your business. There is no one size fits all way of doing things but, there are common … Read more When Should I Create A New PPC Campaign?
Amidst the global Coronavirus pandemic, the world is still turning and working life must go on until told otherwise. Most businesses have been greatly affected by the Coronavirus and the digital world is no exception. Unless the product you’re selling includes hand sanitiser or toilet roll (even pasta!), the impact of the last few weeks … Read more Coronavirus and PPC – are your accounts affected?
Pay per click advertising still remains a really effective way for the advertiser to get their message in front of their target audience and engage them with your products and services by driving said audience to your website. The higher your ads appear on the top of Google’s search results page, the more chance you … Read more 3 things you should be doing everyday on your PPC accounts
Click through rate, also known as CTR, is the number of clicks your ad receives, divided by the number of times your ad is shown. It’s commonly used to measure the success of an online ad campaign, but what is a good click through rate and what are the contributing factors? The higher the click … Read more What makes a good Click Through Rate?
One of the main success factors in any online marketing campaign is bidding. Whichever bid strategy you decide to use will directly correlate with how well those campaigns perform. There are several bid strategies that Google offers, each one tailored to align with the marketing goals for your business and campaign type. When setting the … Read more The Benefits of Automated Bidding
We’ve all got attitude which is reflected in everything we say and do. It can be great – or not so great, but, we can always adapt it to fit into our lives and apply it to make things better. I’m talking about Positive Mental Attitude! The big PMA! The very words that encapsulate the … Read more Positive Mental Attitude
I think it is fair to say we all have had a love/hate relationship with social media at some point. There are pro’s and con’s to be considered when using it, especially when building a business, but just how important can it really be? Think about it for a second. The influence, The power! And … Read more How to get more followers – Building your brand on social media
Business leaders come in all shapes and sizes. From the strong and confident, to the quiet and well respected. But what makes a good business leader? What does it take to stand out from the rest? Here are 7 tips you can apply to your leadership style (if you haven’t already!) to take your business … Read more What Makes A Good Business Leader