Coronavirus and PPC – are your accounts affected?

Amidst the global Coronavirus pandemic, the world is still turning and life, or to put it more empathetically, working life must go on until told otherwise. Most businesses have been greatly affected by the Coronavirus and the digital world is no exception. Unless the product you’re selling includes hand sanitiser or toilet roll (even pasta!), … Read more Coronavirus and PPC – are your accounts affected?

3 things you should be doing everyday on your PPC accounts

Pay per click advertising still remains a really effective way for the advertiser to get their message in front of their target audience and engage them with your products and services by driving said audience to your website. The higher your ads appear on the top of Google’s search results page, the more chance you … Read more 3 things you should be doing everyday on your PPC accounts

What makes a good Click Through Rate?

Click through rate, also known as CTR, is the number of clicks your ad receives, divided by the number of times your ad is shown. It’s commonly used to measure the success of an online ad campaign, but what is a good click through rate and what are the contributing factors? The higher the click … Read more What makes a good Click Through Rate?

The Benefits of Automated Bidding

One of the main success factors in any online marketing campaign is bidding. Whichever bid strategy you decide to use will directly correlate with how well those campaigns perform. There are several bid strategies that Google offers, each one tailored to align with the marketing goals for your business and campaign type. When setting the … Read more The Benefits of Automated Bidding

How to get more followers – Building your brand on social media

I think it is fair to say we all have had a love/hate relationship with social media at some point. There are pro’s and con’s to be considered when using it, especially when building a business, but just how important can it really be? Think about it for a second. The influence, The power! And … Read more How to get more followers – Building your brand on social media

What Makes A Good Business Leader

Business leaders come in all shapes and sizes. From the strong and confident, to the quiet and well respected. But what makes a good business leader? What does it take to stand out from the rest? Here are 7 tips you can apply to your leadership style (if you haven’t already!) to take your business … Read more What Makes A Good Business Leader