Google Ads Update; Changes To tCPA and tROAS Bid Strategies

Google Ads Update

Yet another announcement from Google – the change to bid strategies. On the 23rd February, Google announced via the Google Ads Developer blog (here) about upcoming changes to target CPA and target ROAS bidding strategies. From April, 2021, Google will switch from the traditional Target CPA and Target ROAS to focus on layering these as … Read more Google Ads Update; Changes To tCPA and tROAS Bid Strategies

Simple PPC Analysis Tips

PPC tips

PPC can be complicated! You’ve done the research, set up the account and had things running for a little while. But what’s next? Reading the data of course – analysis! Some people are great at the setup and the creative side of PPC accounts but fall short at thorough analysis and reporting. Even the word … Read more Simple PPC Analysis Tips

How You Can Promote Your Brand With Showcase Shopping Ads

Showcase Shopping

Potential customers flock to Google to search and discover. So it’s often the first place they will go to find a new brand or discover a new product. When shoppers use broad search terms on Google, they aren’t completely sure what exactly it is they want to buy or where they want to buy it. … Read more How You Can Promote Your Brand With Showcase Shopping Ads

Google Ads – The 4 Automated Rules You Should Be Using

Google Ads Rules

I really do believe that people should embrace automation more and more. When used correctly, automation can work as your little sidekick in helping you to fine tune your campaigns. Let’s take a look at 4 Google Ads automated rules you should be trying. Increase CPC bids Increasing CPC bids reviews all your enabled keywords … Read more Google Ads – The 4 Automated Rules You Should Be Using

Search Terms Report – How It Works & What To Look For

Search Terms Report

Search Term Reports are used to understand what users are actually typing in to Google to trigger your ad. A common questions: ‘Why do the Search Terms Report results not match the keywords in my account?’ The answer: Search terms that are listed depend on your keyword matching options, therefore there may be a bit … Read more Search Terms Report – How It Works & What To Look For

4 Tips For PPC Budgeting 

4 tips for ppc budgeting

Although PPC budgeting might not be the most exciting thing since sliced bread. Being good at managing your budget can have a major impact on your PPC performance. It doesn’t have to take up too much of your time, even a quick check in at the beginning of each month or quarter can go a … Read more 4 Tips For PPC Budgeting 

Increase Conversions With Performance Planner

Increase Conversions

We live in a time where digital marketing is constantly evolving. Anyone using Google Ads should know that the first and most crucial step to achieving success is planning. You potentially already have a yearly budget outlined. But you should revisit and plan your Google Ads budget in advance on a monthly basis to help … Read more Increase Conversions With Performance Planner

How to adapt to a changing market

Time for change

Like a lot of things, there are times when businesses and clients will be affected by seasonality or current events. When this does happen you should always try to act immediately to avoid as much negative impact on your PPC accounts as possible. Here are three quick actions you can take when any given event … Read more How to adapt to a changing market

Bid Strategies

Bid Strategy

If you decide to use an online marketing campaign to advertise your business, a key thing to remember is that you need to choose a bidding strategy that reflects your marketing goals. Another great feature of Google Ads is that there are several bid strategies to choose from. Whichever strategy you do end up using … Read more Bid Strategies

Things to avoid in PPC this year

2020 new year goals

Now we are well into the swing of 2020, a lot of us should have made a great dent into our resolutions of things we want to achieve whether its doing something differently, something new or cutting out completely! Calling all PPC marketers, the buck doesn’t stop at resolutions! New year, new you and all … Read more Things to avoid in PPC this year