Google Ads Update; Changes To tCPA and tROAS Bid Strategies

Google Ads Update

Yet another announcement from Google – the change to bid strategies. On the 23rd February, Google announced via the Google Ads Developer blog (here) about upcoming changes to target CPA and target ROAS bidding strategies. From April, 2021, Google will switch from the traditional Target CPA and Target ROAS to focus on layering these as … Read more Google Ads Update; Changes To tCPA and tROAS Bid Strategies

Simple PPC Analysis Tips

PPC tips

PPC can be complicated! You’ve done the research, set up the account and had things running for a little while. But what’s next? Reading the data of course – analysis! Some people are great at the setup and the creative side of PPC accounts but fall short at thorough analysis and reporting. Even the word … Read more Simple PPC Analysis Tips

How You Can Promote Your Brand With Showcase Shopping Ads

Showcase Shopping

Potential customers flock to Google to search and discover. So it’s often the first place they will go to find a new brand or discover a new product. When shoppers use broad search terms on Google, they aren’t completely sure what exactly it is they want to buy or where they want to buy it. … Read more How You Can Promote Your Brand With Showcase Shopping Ads

The Opportunities & Obstacles of Target CPA Bidding

Target CPA

Target CPA bidding is Google’s fully automated bid setting that allows account managers to set a target cost per acquisition for their campaigns. Google considers the historical account conversion data and user-specific contextual data to set an auction bid. The goal being to be able to achieve the desired CPA. Settings There are a choice … Read more The Opportunities & Obstacles of Target CPA Bidding

Google Ads – The 4 Automated Rules You Should Be Using

Google Ads Rules

I really do believe that people should embrace automation more and more. When used correctly, automation can work as your little sidekick in helping you to fine tune your campaigns. Let’s take a look at 4 Google Ads automated rules you should be trying. Increase CPC bids Increasing CPC bids reviews all your enabled keywords … Read more Google Ads – The 4 Automated Rules You Should Be Using

Search Terms Report – How It Works & What To Look For

Search Terms Report

Search Term Reports are used to understand what users are actually typing in to Google to trigger your ad. A common questions: ‘Why do the Search Terms Report results not match the keywords in my account?’ The answer: Search terms that are listed depend on your keyword matching options, therefore there may be a bit … Read more Search Terms Report – How It Works & What To Look For

4 Tips For PPC Budgeting 

4 tips for ppc budgeting

Although PPC budgeting might not be the most exciting thing since sliced bread. Being good at managing your budget can have a major impact on your PPC performance. It doesn’t have to take up too much of your time, even a quick check in at the beginning of each month or quarter can go a … Read more 4 Tips For PPC Budgeting 

Finding Ads On Facebook And Instagram

Finding ads on FB and IG

Finding ads on Facebook and Instagram isn’t that difficult, you just have to know where to look and which menus you need to use during your search. There are a few different ways you can attempt to find an ad and it all comes down to if you’re trying to find your own ads or … Read more Finding Ads On Facebook And Instagram

Increase Conversions With Performance Planner

Increase Conversions

We live in a time where digital marketing is constantly evolving. Anyone using Google Ads should know that the first and most crucial step to achieving success is planning. You potentially already have a yearly budget outlined. But you should revisit and plan your Google Ads budget in advance on a monthly basis to help … Read more Increase Conversions With Performance Planner

Schedule Facebook Ads With Automated Rules

Facebook Ads

A lot of people are comfortable with scheduling Facebook ads to run with the use of ad set start and end dates. But, did you know there is another way?  If you’re feeling experimental and feel like a change is on the cards, you can try this different way of turning ads on and off … Read more Schedule Facebook Ads With Automated Rules