How to adapt to a changing market

Like a lot of things, there are times when businesses and clients will be affected by seasonality or current events. When this does happen you should always try to act immediately to avoid as much negative impact on your PPC accounts as possible. Here are three quick actions you can take when any given event … Read more How to adapt to a changing market

5 Tools For Effective Creative Design Using Facebook Ads

Facebook Ads is an amazing online marketing tool but it can get complex and a little time consuming when you really get into it. We could all do with a little more time and a lot more efficiency. So, let’s take a look at 5 Facebook Ads tools that can help to speed up the … Read more 5 Tools For Effective Creative Design Using Facebook Ads

Finding Ads On Facebook And Instagram

Finding ads on Facebook and Instagram isn’t that difficult, you just have to know where to look and which menus you need to use during your search. There are a few different ways you can attempt to find an ad and it all comes down to if you’re trying to find your own ads or … Read more Finding Ads On Facebook And Instagram

Simple PPC Analysis Tips

PPC can be complicated in itself don’t we know it, and that’s just the start! You’ve done all the fiddly bits, done the account set up and had things running for x amount of days. What’s next? Reading the data of course – analysis! Some people are great at managing the accounts but fall at … Read more Simple PPC Analysis Tips

How You Can Increase Conversions With Performance Planner

Now we live in a time where digital marketing is constantly evolving, anyone using Google Ads should know that the first and most crucial step to achieving success is planning. If you were to plan your Google Ads budget in advance on a monthly basis, you can massively help towards making sure your ads can … Read more How You Can Increase Conversions With Performance Planner

Boost Your Business With LinkedIn

Setting up a company page with LinkedIn is just the start of your business relationship with the social media platform. Although it is simple enough to set up, don’t fall into a false sense of security assuming that followers will flock to your page like a moth to a flame. Here is a list of … Read more Boost Your Business With LinkedIn

Things to avoid in PPC this year

Now we are well into the swing of 2020, a lot of us should have made a great dent into our resolutions of things we want to achieve whether its doing something differently, something new or cutting out completely! Calling all PPC marketers, the buck doesn’t stop at resolutions! New year, new you and all … Read more Things to avoid in PPC this year

Develop Your USP

Avoid falling into the trap of trying to please everyone, and instead focus your efforts on catering to your ideal customer group. A Unique selling point (USP), gives you a competitive advantage in the marketplace, letting you stand apart from your competitors. Why you need a USP With so many options to choose from in … Read more Develop Your USP

How To Make Your PPC Ad Copy Make Revenue

The basic goal of a PPC advertiser is to drive revenue and profit. It may sound easy but to put into practise, can be tricky! One of the main reasons for this is that there are so many factors that come into play to achieve this, not all of them in your control. Think about … Read more How To Make Your PPC Ad Copy Make Revenue

What makes a good Click Through Rate?

Click through rate, also known as CTR, is the number of clicks your ad receives, divided by the number of times your ad is shown. It’s commonly used to measure the success of an online ad campaign, but what is a good click through rate and what are the contributing factors? The higher the click … Read more What makes a good Click Through Rate?