Under the assumption that everyone the world over surfs the web on a daily basis, you’ve probably seen a Google Shopping ad, even if without knowing at the time. If you haven’t, let me fill you in. Google Shopping ads are ads that show users a photo of your product, a title, price, store name … Read more Why use Google shopping Ads?
When it comes to Facebook You can create so many types of ads that it can be hard to keep up with them all! And if you didn’t know already, your ads can reach users off Facebook altogether! Yep, that’s right, when you create a page ad it can be shown across Facebook, Instagram and … Read more Facebook ad placements
The best thing about Facebook Facebook has the ability to connect with millions of users around the world at the click of a button, which is great when you’ve got a business to run! The more people who see your posts the better right? So why not take the next step and set up a … Read more Facebook Page Ads made simple
More than half of searches are performed on mobile devices, which isn’t hard to believe since the first thing we do when we think of a search term at that moment is to, get out our mobile and Google it. We all do it! From the business side of things, you have a whole sea … Read more How to drive store traffic using mobile devices
The Google Display Network is one of two parts of the Google Network. It is a powerful system that can get your ads in front of targeted audiences around the globe. It’s targeting options allow you to strategically show your ads to users at the right place, at the right time. You can reach potential … Read more What is the Google Display Network?
You might already be running a paid search advertising campaign or playing with the idea but wanting to know more? You get the basics, the whole cost per click thing you have your head around, but how can you use the data to know how well your ads are performing? Sure you might get sales, … Read more Conversion Tracking
So you may or may not have heard about ad extensions, more so call extensions, but if you’re running an online marketing campaign then it might be something worth thinking about, then doing! All it means is that users who see your ad can click on a button to call your business directly, simple really! … Read more Call extensions – Why you should be using them!
There are a number of ways you can drive traffic to your website with the aim to increase sales of your product, but what about those users who haven’t followed through with the action you want them to take? They may have interacted with your website, let’s say, by putting items into their shopping cart … Read more The benefits of remarketing your search campaign
The introduction of Google has significantly changed the way we live our lives. Think about it – whenever there is a time that you don’t know the answer to something, what do you do or say? “Google it”… and tada there is the answer right in front of you, and I mean we are talking … Read more Getting to know Google Search Ads
One of the benefits of Google Ads is that you are in complete control of your budget with nobody to tell you otherwise. However this can also be a problem, especially if you are launching your first campaign and not sure how much to invest. In this post, we will talk through how to determine … Read more Google Ads – Getting Your Budget Just Right