![Google Ads Pmax](http://www.freelancetosuccess.co.uk/wp-content/uploads/2023/03/Performance-Max-Interview-4-300x169.png)
Transcript
We all know that purchase journeys have become more complex and encompass more touch points.
Performance max is Google’s answer to showing up in the right place, using machine learning to process complex intent signals, behaviour, and context.
As Performance Max is designed to make managing your multi-channel campaigns easier, it’ll free up time for you to focus on higher-level strategic tasks.
So what is Performance Max?
PMax campaigns allow you to consolidate all of your assets, whether it’s headlines, descriptions, images, or videos, in order to create customised ads that show across all of Google’s channels and inventories and are optimised for relevance.
From Search to Google Maps, you can run a multi-channel, goal oriented campaign that uses automation and is designed to compliment your keyword campaigns, helping you find more customers wherever they are online.
Whether you’re goal is to drive online sales, generate leads, or increase in-store traffic, you can set your business goal and allow Google’s fully automated campaign type to optimise your activity.
To learn more about Performance Max campaigns or get advice on setup contact Freelance To Success