If you are just starting out, or even if you have completed some A/B testing before, you probably have a number of questions about what to do with A/B tests. How long should the test last? What variable should you test? What makes a test significant? We’ve put together a few guidelines to consider before … Read more A/B Testing – What Actually Worked?
It’s official, Expanded Text Ads (ETA’s) will be no more as of June 30th 2022. Don’t panic though, we have got a few reasons to keep you calm and get you ready for this change. Let’s all be honest here – this is not a shock RSA’s were made the ‘default ad type’ for Search … Read more Expanded Text Ads – We Had A Good Run
Anyone who works in PPC knows that data is your friend, and the more time you give to understanding it, the better and more successful your campaigns will be. Luckily, one of the key benefits of PPC campaigns is the vast amount of data they provide. You can get insight into your target audience, where, … Read more PPC Marketing Metrics to track in 2021
Yet another announcement from Google – the change to bid strategies. On the 23rd February, Google announced via the Google Ads Developer blog (here) about upcoming changes to target CPA and target ROAS bidding strategies. From April, 2021, Google will switch from the traditional Target CPA and Target ROAS to focus on layering these as … Read more Google Ads Update; Changes To tCPA and tROAS Bid Strategies
Now one of the essential tools in business marketing – PPC is taking the world by storm. Companies can choose to approach their PPC in many ways such as managing it in house or outsourcing to an agency/professional. The process of PPC management can be a complex and tricky task, so to make sure your … Read more Benefits Of Outsourcing Your PPC
When it comes to creating the perfect PPC ad, there is no such thing! With PPC campaigns, there is always room for improvement and ads are no exception. Having said that, there are some factors that can influence the success of an ad. Take a look at the components that contribute to a PPC ad … Read more What Makes A Successful PPC Ad?
Even the smallest fish in the pond can still have the biggest aspirations. We all want to aim high and reach for the stars. But sometimes within marketing we are limited by our resources, especially when it comes to budget. So what can you do to knock your PPC campaign out of the park when … Read more Make The Most Of Your Low Key Budget
PPC can be complicated! You’ve done the research, set up the account and had things running for a little while. But what’s next? Reading the data of course – analysis! Some people are great at the setup and the creative side of PPC accounts but fall short at thorough analysis and reporting. Even the word … Read more Simple PPC Analysis Tips
Potential customers flock to Google to search and discover. So it’s often the first place they will go to find a new brand or discover a new product. When shoppers use broad search terms on Google, they aren’t completely sure what exactly it is they want to buy or where they want to buy it. … Read more How You Can Promote Your Brand With Showcase Shopping Ads