Schedule Facebook Ads With Automated Rules

A lot of people are comfortable with scheduling Facebook ads to run with the use of ad set start and end dates. But, did you know there is another way?  If you’re feeling experimental and feel like a change is on the cards, you can try this different way of turning ads on and off … Read more Schedule Facebook Ads With Automated Rules

How to adapt to a changing market

Like a lot of things, there are times when businesses and clients will be affected by seasonality or current events. When this does happen you should always try to act immediately to avoid as much negative impact on your PPC accounts as possible. Here are three quick actions you can take when any given event … Read more How to adapt to a changing market

5 Tools For Effective Creative Design Using Facebook Ads

Facebook Ads is an amazing online marketing tool but it can get complex and a little time consuming when you really get into it. We could all do with a little more time and a lot more efficiency. So, let’s take a look at 5 Facebook Ads tools that can help to speed up the … Read more 5 Tools For Effective Creative Design Using Facebook Ads

Finding Ads On Facebook And Instagram

Finding ads on Facebook and Instagram isn’t that difficult, you just have to know where to look and which menus you need to use during your search. There are a few different ways you can attempt to find an ad and it all comes down to if you’re trying to find your own ads or … Read more Finding Ads On Facebook And Instagram

Search Terms Report – How It Works & What To Look For

As Google themselves say ‘Use the Search Terms Report to see how your ads have performed when triggered by actual searches within the Search Network. The Search Terms Report is a list of search terms that people have used which has resulted in your ad being shown and then clicked.’ Often, we hear the question, … Read more Search Terms Report – How It Works & What To Look For

4 Tips For PPC Budgeting 

Although PPC budgeting might not be the most exciting thing since sliced bread, being good at managing your budget can have a major impact on your PPC performance. It doesn’t have to take up much of your time, even a quick check in at the beginning of each month or quarter can go a long … Read more 4 Tips For PPC Budgeting 

Google Ads – The 4 Automated Rules You Should Be Using

I really do believe that people should embrace automation more and more. When used correctly, automation can work as your little sidekick helping you to fine tune your campaigns. In addition to your everyday management, you can use automated rules. Let’s take a look at the 4 Google Ads automated rules available to advertisers that … Read more Google Ads – The 4 Automated Rules You Should Be Using

The Opportunities & Obstacles of Target CPA Bidding

To get you up to scratch, Target CPA bidding is Google’s fully automated bid setting that allows account managers to set a target cost per acquisition for their campaigns. The way it works is that Google considers the historical account conversion data and user-specific contextual data to set an auction bid, the goal being to … Read more The Opportunities & Obstacles of Target CPA Bidding

Simple PPC Analysis Tips

PPC can be complicated in itself don’t we know it, and that’s just the start! You’ve done all the fiddly bits, done the account set up and had things running for x amount of days. What’s next? Reading the data of course – analysis! Some people are great at managing the accounts but fall at … Read more Simple PPC Analysis Tips

How You Can Promote Your Brand With Showcase Shopping Ads

Potential customers flock to Google to search and discover, so it’s often the first place they will go to find a new brand or discover a new product. When shoppers use broad search terms on Google, they aren’t completely sure what exactly it is they want to buy or where they want to buy it. … Read more How You Can Promote Your Brand With Showcase Shopping Ads