Risks and rewards of PPC

‘Pay per click is an online advertising model in which advertisers pay each time a user clicks on one of their ads’ That is PPC in a nutshell – it does what it says on the tin! If you’re not familiar with it, it might be something worth looking into, from a business owners perspective. … Read more Risks and rewards of PPC

Surviving and thriving when business is slow

It doesn’t matter who you are, where you come from or what industry your in, you’re not immune from the financial rollercoaster that comes with owning a business. Navigating through the ups and downs can be tough, especially when the road ahead isn’t clear and who knows if you will be here this time next … Read more Surviving and thriving when business is slow

Online advertising v.s Old school

When you own a business, you want to make sure that every penny spent towards marketing it counts. There are so many options these days, you need to find a way that works best for you. In this new and continually developing technological day and age, many people think that traditional advertising is obsolete. Now … Read more Online advertising v.s Old school

What do you want to be?

‘What do you want to be when you grow up?’ My earliest memory of being asked that question as a child, I remember the overwhelming sense of control at even such a delicate age. I didn’t know the answer then, but at least I knew it was my decision. How amazing knowing in my little … Read more What do you want to be?

Setting goals for your business

‘You can do anything you put your mind to’ One of the more common inspirational quotes to date. It has a nice feel good ring to it and can be used in any context. so whoever it is directed at, can really take away a positive note from that sentence. I know I use it. … Read more Setting goals for your business

Making mistakes and moving forward

We all make mistakes from time to time, it happens. We’re only human after all. Have you recently been left feeling burned out and frustrated because you’ve made a big mess of something? Are you worried about your current employment status as a result? Or maybe you’ve just lost out on that once in a … Read more Making mistakes and moving forward

How to start up your business

So you’ve got a skill, found a gap in the market for it and have been playing around with the idea of starting up your own business for a while now. You’ve done your market research and you’re ready to make the leap. But how do you go about it? What are the necessary steps … Read more How to start up your business