We live in a time where digital marketing is constantly evolving. Anyone using Google Ads should know that the first and most crucial step to achieving success is planning. You potentially already have a yearly budget outlined. But you should revisit and plan your Google Ads budget in advance on a monthly basis to help … Read more Increase Conversions With Performance Planner
Setting up a company page with LinkedIn is just the start of your business relationship with the social media platform. Although it is simple enough to set up, don’t fall into a false sense of security assuming that followers will flock to your page like a moth to a flame. Here is a list of … Read more Boost Your Business With LinkedIn
Building a business is never easy. Things can go very well one minute then so slow the next. It can be hard to feel secure and content with your daily battle of incomings and outgoings. Having your own business isn’t for the faint hearted. The stress alone can be a difficult aspect to deal with. … Read more How To Maintain Motivation When Building A Brand
Avoid falling into the trap of trying to please everyone, and instead focus your efforts on catering to your ideal customer group. A Unique selling point (USP), gives you a competitive advantage in the marketplace, letting you stand apart from your competitors. Why you need a USP With so many options to choose from in … Read more Develop Your USP
It doesn’t matter who you are, where you come from or what industry your in, you’re not immune from the financial rollercoaster that comes with owning a business. Navigating through the ups and downs can be tough, especially when the road ahead isn’t clear and who knows if you will be here this time next … Read more Surviving and thriving when business is slow
Lately, have you found yourself stuck in that metaphorical rut that you just can’t seem to get out of? Are you feeling some series work pressures and have lost all sight of that light at the end of the tunnel? Or maybe you keep dreaming about that holiday you’ve been meaning to book but work … Read more It’s important to take a break
Body language is a language without any spoken words. A form of non verbal communication, we naturally use it all the time. So the messages you are sending out, even without knowing it, can be vital in terms of how successful you are in business. Feeling like you need to come out of your shell … Read more Business body language
When you own a business, you want to make sure that every penny spent towards marketing it counts. There are so many options these days, you need to find a way that works best for you. In this new and continually developing technological day and age, many people think that traditional advertising is obsolete. Now … Read more Online advertising v.s Old school
‘What do you want to be when you grow up?’ My earliest memory of being asked that question as a child, I remember the overwhelming sense of control at even such a delicate age. I didn’t know the answer then, but at least I knew it was my decision. How amazing knowing in my little … Read more What do you want to be?
These days in the social media world something as simple as making a poll can be very beneficial to your business. It’s a fun, quick and easy way to engage with followers with minimum effort from both sides. People are more likely to answer a question with the tap of a finger than typing it. … Read more Boosting Business – Make A Poll