Like a lot of things, there are times when businesses and clients will be affected by seasonality or current events. When this does happen you should always try to act immediately to avoid as much negative impact on your PPC accounts as possible. Here are three quick actions you can take when any given event … Read more How to adapt to a changing market
‘Pay per click is an online advertising model in which advertisers pay each time a user clicks on one of their ads’ That is PPC in a nutshell – it does what it says on the tin! If you’re not familiar with it, it might be something worth looking into, from a business owners perspective. … Read more Risks and rewards of PPC
‘What do you want to be when you grow up?’ My earliest memory of being asked that question as a child, I remember the overwhelming sense of control at even such a delicate age. I didn’t know the answer then, but at least I knew it was my decision. How amazing knowing in my little … Read more What do you want to be?
Does money talk? Let me paint a picture. Two people come to you for help. You only have time to help one of them but who do you choose? The first one asks you for a favour and explains if you can’t help them then they will be let go at work immediately. The next … Read more Money Talks…But So Does Determination
Key performance indicators (KPI’s) are a gauge used by businesses to set and monitor both strategic and operational targets. KPI’s form a vitally important part of business operations as they help to determine and develop a detailed understanding of how a business is performing against its marketing and overall goals. As a result of this … Read more The Importance of Establishing KPI’s
Smartphone addiction- it’s ‘a thing’, and it’s having a far greater impact on society than most could ever have imagined… You see, smartphone addiction is an obsessive-compulsive habit which many people have fallen victim to. Have you checked your screen time lately? Go on… we dare you! Chances are you’ll be in for a shock, … Read more Turn Off Your Phone and Voila, Hello Productivity!
Conversion Rate Optimisation (CRO) techniques aren’t always so simple. They can be both ends of the spectrum. From the simple tweaks to the most complex adjustments you can make – and anything in between! Complexity isn’t a necessity, even the simplest of tweaks can have an enormous effect on your website. So now you’re driving … Read more Basic Conversion Rate Optimisation (CRO) Tweaks
It’s always better to find someone worthwhile to run your PPC campaigns. After-all, PPC isn’t as simple as setting up your target audience, applying some budget and letting the platform do the rest (despite what some people may think). However if you are thinking of taking on the challenge, here are some do’s and don’ts to … Read more The Do’s and Don’ts of PPC
What is PPC? Why is it considered a great way to advertise business? Want to know the basics? Let’s define it first! Pay Per Click (PPC) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher when the ad is clicked. It is defined simply as “the amount … Read more PPC for dummies
How often have you heard this: “the world’s most successful people get up early”? Business owners, celebrities… they’re all doing it. However, the productivity of being an early riser is under question more than ever before and the standard practice of working a 9-5 is being challenged. More and more people are finding an increase … Read more Working Late or Working Early- Which is Better?