PPC vs SEO – What’s the difference?

The major difference between Pay Per Click and Search Engine Optimisation is that traffic generated to your site from PPC will cost you per click while the traffic coming from SEO is organic so it is free. PPC and SEO are both part of Search Engine Marketing – a great tool that can be used … Read more PPC vs SEO – What’s the difference?

Surviving and thriving when business is slow

It doesn’t matter who you are, where you come from or what industry your in, you’re not immune from the financial rollercoaster that comes with owning a business. Navigating through the ups and downs can be tough, especially when the road ahead isn’t clear and who knows if you will be here this time next … Read more Surviving and thriving when business is slow

It’s important to take a break

Lately, have you found yourself stuck in that metaphorical rut that you just can’t seem to get out of? Are you feeling some series work pressures and have lost all sight of that light at the end of the tunnel? Or maybe you keep dreaming about that holiday you’ve been meaning to book but work … Read more It’s important to take a break

Business body language

Body language is a language without any spoken words. A form of non verbal communication, we naturally use it all the time. So the messages you are sending out, even without knowing it, can be vital in terms of how successful you are in business. Feeling like you need to come out of your shell … Read more Business body language

Why writing a blog can be good for your business

Writing blogs for your businesses no matter what size, can be very beneficial. And especially for small businesses, it is important to develop a strong web presence to be able to communicate and engage with customers. What makes it even more great is that it’s one of the most cost effective ways to drive traffic … Read more Why writing a blog can be good for your business

Basic Conversion Rate Optimisation (CRO) Tweaks

Conversion Rate Optimisation (CRO) techniques aren’t always so simple. They can be both ends of the spectrum. From the simple tweaks to the most complex adjustments you can make – and anything in between! Complexity isn’t a necessity, even the simplest of tweaks can have an enormous effect on your website. So now you’re driving … Read more Basic Conversion Rate Optimisation (CRO) Tweaks

Mixing Business with Pleasure

Today’s society is programmed to believe that ‘business’ and ‘pleasure’ are two separate entities, at opposite ends of the work-life scale and that the two worlds should never collide. However, we believe that success and happiness ultimately boil down to a healthy balance of both. How much pleasure would you get from work if you … Read more Mixing Business with Pleasure

The Do’s and Don’ts of PPC

It’s always better to find someone worthwhile to run your PPC campaigns. After-all, PPC  isn’t as simple as setting up your target audience, applying some budget and letting the platform do the rest (despite what some people may think). However if you are thinking of taking on the challenge, here are some do’s and don’ts to … Read more The Do’s and Don’ts of PPC

PPC for dummies

What is PPC? Why is it considered a great way to advertise business? Want to know the basics? Let’s define it first! Pay Per Click (PPC) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher when the ad is clicked. It is defined simply as “the amount … Read more PPC for dummies

Don’t forget to remember what’s important

Being on the go constantly can be exhausting! Physically, mentally and emotionally! Being on that never-ending hamster wheel going at it 300mph 24/7 can easily distract you and make you lose sight of what’s important. We work to live after all don’t we? Or maybe you feel lately you live to work? How much living … Read more Don’t forget to remember what’s important