PPC vs SEO – What’s the difference?

The major difference between Pay Per Click and Search Engine Optimisation is that traffic generated to your site from PPC will cost you per click while the traffic coming from SEO is organic so it is free. PPC and SEO are both part of Search Engine Marketing – a great tool that can be used … Read more PPC vs SEO – What’s the difference?

Why writing a blog can be good for your business

Writing blogs for your businesses no matter what size, can be very beneficial. And especially for small businesses, it is important to develop a strong web presence to be able to communicate and engage with customers. What makes it even more great is that it’s one of the most cost effective ways to drive traffic … Read more Why writing a blog can be good for your business

Online advertising v.s Old school

When you own a business, you want to make sure that every penny spent towards marketing it counts. There are so many options these days, you need to find a way that works best for you. In this new and continually developing technological day and age, many people think that traditional advertising is obsolete. Now … Read more Online advertising v.s Old school

What do you want to be?

‘What do you want to be when you grow up?’ My earliest memory of being asked that question as a child, I remember the overwhelming sense of control at even such a delicate age. I didn’t know the answer then, but at least I knew it was my decision. How amazing knowing in my little … Read more What do you want to be?

Money Talks…But So Does Determination

Does money talk? Let me paint a picture. Two people come to you for help. You only have time to help one of them but who do you choose? The first one asks you for a favour and explains if you can’t help them then they will be let go at work immediately. The next … Read more Money Talks…But So Does Determination

Setting goals for your business

‘You can do anything you put your mind to’ One of the more common inspirational quotes to date. It has a nice feel good ring to it and can be used in any context. so whoever it is directed at, can really take away a positive note from that sentence. I know I use it. … Read more Setting goals for your business

Basic Conversion Rate Optimisation (CRO) Tweaks

Conversion Rate Optimisation (CRO) techniques aren’t always so simple. They can be both ends of the spectrum. From the simple tweaks to the most complex adjustments you can make – and anything in between! Complexity isn’t a necessity, even the simplest of tweaks can have an enormous effect on your website. So now you’re driving … Read more Basic Conversion Rate Optimisation (CRO) Tweaks

The Do’s and Don’ts of PPC

It’s always better to find someone worthwhile to run your PPC campaigns. After-all, PPC  isn’t as simple as setting up your target audience, applying some budget and letting the platform do the rest (despite what some people may think). However if you are thinking of taking on the challenge, here are some do’s and don’ts to … Read more The Do’s and Don’ts of PPC

Don’t forget to remember what’s important

Being on the go constantly can be exhausting! Physically, mentally and emotionally! Being on that never-ending hamster wheel going at it 300mph 24/7 can easily distract you and make you lose sight of what’s important. We work to live after all don’t we? Or maybe you feel lately you live to work? How much living … Read more Don’t forget to remember what’s important

How you can appeal to possible clients

Freshen up First things first, time to dust off those cobwebs and give your brand a complete overhaul – only if you want to! If you feel like your image isn’t doing your business any favours why not focus on giving it a sharp new look, think of logos and designs that give your business … Read more How you can appeal to possible clients