We know you’ve been waiting for this one!
OK maybe not, but Google is always working on trying to male things better and more improvements to ad extensions is next on the list for this months update.
Google are rolling out several new improvements that make sitelinks, callouts and structured snippets easier to manage.
Let’s start with the automated ones
Did you know that Google Ads can create extensions on your behalf and show them with your ad if they’re predicted to improve performance?
But what if you already have manually created sitelinks, callouts and structured snippets? Can they still show alongside the automated extensions?
Starting mid-March, the answer is yes!
Plus, as part of the update, you’ll now be able to view reporting for these automated extensions at an individual level in the Extensions page of Google Ads.
No more granular level extensions trumping
Starting mid-March, to help Google’s machine learning select from the best extensions in your account, when sitelinks, callouts and structured snippets from higher levels in your are predicted to improve your performance, they’ll now be eligible to serve alongside extensions of the same type from lower levels.
Start prepping for this change by consolidating extensions to the level that makes sense for your account and ensure that they’re relevant for any subsequent levels.