Google skipped straight by version 1.9 and landed at 2.0.
The previous update in November 2021, was version 1.8, released in November 2021.
It is definitely not surprising that PMax is top of the features given Google has positioned this campaign type at the centre of many recent updates.
So what does this update include?
Support for Performance Max campaigns ✅
- You can now create and edit Performance Max campaigns directly in Google Ads Editor
Support for custom actions and action triggers ✅
- Introducing the ability to manage repetitive tasks easier.
Conversion goals ✅
- Change goal settings and apply goals at both the campaign and account level.
Campaign-level overviews ✅
- See several new cards on the overview tab, including custom rules, optimisation score, and top campaigns.
Create and edit combined segments ✅
- An easy way to reach unique audiences that may be interested in your products or services
Asset reporting ✅
- Compare how your assets perform relative to other assets of the same type within a particular campaign.