Google sees billions of searches everyday, lots of which are new and never seen before.
There are varying reasons for this. When learning about something new or having an idea, people may not know the right way to search for something. Other factors such as unexpected world events can trigger new searches or behaviour – lets not forget the global Covid-19 pandemic.
All of this makes it impossible to anticipate every relevant search while also keeping up with changing consumer behaviour.
So how do we choose the right keywords?
Building a list of keywords that are relevant to your business is still a crucial step to reach interested customers. But the way we search, changes in technology and behaviour could mean that using an outdated keyword strategy may mean that you’re missing out!
Leveraging Google’s automation and broad matching options means that you’ll have more chance of being there when somebody searches something new that ties in with your product or service.
To learn more about Google Ads contact Freelance To Success