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Paid search advertising is a proven method of driving quality traffic direct to your website and is therefore an essential tool to utilise when looking to grow your business and to get your brand seen by prospective customers.
Freelance To Success offer an end to end paid search service covering all aspects of Google Ads, LinkedIn, Facebook, Instagram, Twitter and Bing .
Whether you are looking to grow your business ROI, deliver more qualified traffic to your company website or ensure that your brand is seen by the right people, Freelance To Success have a solution for you.
The PPC training service has been developed with each individual circumstance in mind. Whether you are looking to gain a deeper knowledge and understanding of PPC, or you’re looking to train a member of your team to manage your accounts - There is a solution to meet your needs.
Our Latest Blog Posts
Yet another announcement from Google – the change to bid strategies. On the 23rd February, Google announced via the Google Ads Developer blog (here) about upcoming changes to target CPA and target ROAS bidding strategies. From April, 2021, Google will switch from the traditional Target CPA and Target ROAS to focus on layering these as … Read more Google Ads Update; Changes To tCPA and tROAS Bid StrategiesRead More
Now one of the essential tools in business marketing – PPC is taking the world by storm. Companies can choose to approach their PPC in many ways such as managing it in house or outsourcing to an agency/professional. The process of PPC management can be a complex and tricky task, so to make sure your … Read more Benefits Of Outsourcing Your PPCRead More
When it comes to creating the perfect PPC ad, there is no such thing! With PPC campaigns, there is always room for improvement and ads are no exception. Having said that, there are some factors that can influence the success of an ad. Take a look at the components that contribute to a PPC ad … Read more What Makes A Successful PPC Ad?Read More
Even the smallest fish in the pond can still have the biggest aspirations. We all want to aim high and reach for the stars. But sometimes within marketing we are limited by our resources, especially when it comes to budget. So what can you do to knock your PPC campaign out of the park when … Read more Make The Most Of Your Low Key BudgetRead More
PPC can be complicated! You’ve done the research, set up the account and had things running for a little while. But what’s next? Reading the data of course – analysis! Some people are great at the setup and the creative side of PPC accounts but fall short at thorough analysis and reporting. Even the word … Read more Simple PPC Analysis TipsRead More
Target CPA bidding is Google’s fully automated bid setting that allows account managers to set a target cost per acquisition for their campaigns. Google considers the historical account conversion data and user-specific contextual data to set an auction bid. The goal being to be able to achieve the desired CPA. Settings There are a choice … Read more The Opportunities & Obstacles of Target CPA BiddingRead More
I really do believe that people should embrace automation more and more. When used correctly, automation can work as your little sidekick in helping you to fine tune your campaigns. Let’s take a look at 4 Google Ads automated rules you should be trying. Increase CPC bids Increasing CPC bids reviews all your enabled keywords … Read more Google Ads – The 4 Automated Rules You Should Be UsingRead More
Search Term Reports are used to understand what users are actually typing in to Google to trigger your ad. A common questions: ‘Why do the Search Terms Report results not match the keywords in my account?’ The answer: Search terms that are listed depend on your keyword matching options, therefore there may be a bit … Read more Search Terms Report – How It Works & What To Look ForRead More