AI – A New Era for Freelance To Success and Its Clients AI: In the fast-paced world of digital marketing, where the landscape is ever-evolving, the power of AI cannot be overlooked. It’s not just about the technology; it’s about how we, at Freelance To Success, are harnessing this power to redefine strategies, skills, and … Read more Embracing AI for Success

  Transcript This one has to be my favourite area – it has just changed so much since I started in the industry. When I came into the world of PPC it was all Exact match only and NEVER use broad – oh how times have changed! Anyway, let’s differentiate a keyword from a search … Read more Google Ads Keyword Match Types

  Transcript We all know that purchase journeys have become more complex and encompass more touch points.  Performance max is Google’s answer to showing up in the right place, using machine learning to process complex intent signals, behaviour, and context.  As Performance Max is designed to make managing your multi-channel campaigns easier, it’ll free up … Read more Google Ads Performance Max Intro

Hazel Owens explaining some of the ways to optimise Google’s Performance Max campaign type. Transcript 5 ways to optimize your Performance Max campaigns Start with the right bidding strategy With Performance Max campaigns, you have two obvious options for bidding: Maximize Conversions to get the highest number of conversions for your budget Maximize Conversion Value … Read more 5 Ways to optimise Google Ads Performance Max

Hazel Owens explaining some of the key pro’s and cons of google’s Performance Max campaign type. Performance Max Pro’s & Con’s Transcript Quick recap: Google’s Performance Max campaigns, also known as PMax, are still relatively new, being fully rolled out across all accounts in 2021.   It’s Google’s new fully automated campaign type that allows you … Read more Google Ads Performance Max

Google sees billions of searches everyday, lots of which are new and never seen before. There are varying reasons for this. When learning about something new or having an idea, people may not know the right way to search for something. Other factors such as unexpected world events can trigger new searches or behaviour – … Read more Putting Google and your keywords into perspective

Transcript Over time, Google’s move towards automation is helping you spend less time managing your ads, and more time managing your business. But it is still imperative you get the settings you can control right. Align match types with your bidding strategy Depending on your goal, your bidding objective will determine which keyword match types … Read more Reaching the right customers on Search

  Ultimately, better creative messages improves ad relevance and drives more qualified clicks from your Search ads. Let’s talk through what should you do to get the most from your Search campaigns: Speak to your customers’ needs. Write compelling, genuine ad copy with messaging that focuses on user benefits. Customers engage with ads that match … Read more Google Search Ads best practice guide

Let’s get a bit more technical today. There is a process Google goes through to find searches that are likely to meet your goals and it goes like this… Step 1 – When a search is entered on Google, the system uses information such as related concepts and spell-corrections to help determine and form the … Read more Google Ads keyword matching process

Google skipped straight by version 1.9 and landed at 2.0. The previous update in November 2021, was version 1.8, released in November 2021. It is definitely not surprising that PMax is top of the features given Google has positioned this campaign type at the centre of many recent updates. So what does this update include? … Read more Google Ads Editor 2.0