We are simply spoilt for choice with the range of platforms you can utilise to help sell your products online. From PPC, SEO, Vlogging or even email marketing to name a few, there are endless amounts of channels you can use to make the most of your online campaigns.
A major dominating platform online today is social media – do you know anyone who doesn’t use it? I’m talking about Twitter, Instagram and the sorts but most importantly, Facebook!
Even Mark Zuckerberg didn’t anticipate the power of Facebook, and just how easy it can be used for a whole spectrum of things other than keeping in touch with the people closest to you. Yes Facebook has succeeded in connecting people all over the world but now a lot of those people are using it to make it big in business.
Are you wondering how?
Let’s take a look at some of the reasons why you should be using Facebook to advertise your business:
Your audience is on Facebook
With an estimated 2.7 billion people that use Facebook, is it any wonder why this would be a great place to start advertising? Most users check their Facebook page multiple times a day, providing businesses with the largest advertising opportunity since search.
It’s one of the most targeted forms of advertising
Because of its ability to select your exact audience, Facebook is one of the most targeted platforms out there. Choose your target age range, behaviours, interests and locations, you name it they have got it.. The more you know about your customers, the more you can use your Facebook ads to engage with them.
It’s pretty cheap
It is considered one of the cheapest forms of advertising. You can literally only spend e.g. £2 to reach 2,000 people, we like the sound of those numbers! The reason it is a cheaper form of advertising is because of the ratio of potential customers exposed to your ads is a lot higher than if you used other forms of advertising such as radio or leaflets with the same budget.
It increases your website traffic
It will boost traffic to your website – you can run a website click campaign to target your audience and send them to your website. With that specific targeting and direct links to your site – it has to be cost efficient 🙂
When running Facebook ads you can build engagement with your target audience by getting things such as likes, comments and shares on your ads. Engagement is important because it boosts where you appear in the News Feed page to users. Surely you’ve seen it yourself, products appear at the top of your news feed the more interaction the ad has. This makes it even better since your ad can reach not only your audience but their extended network too! Any exposure’s great exposure!