When using PPC, the general idea is to bid on keywords that relate to the products or services you want to advertise. So when a user on Google searches the terms you have as keywords in your account, your ad will appear. But what about negative keywords? Surely as negatives they wont be that important … Read moreWhy Are Negative Keywords Important?
Keywords or key phrases, are what people are searching for in search engines such as Google or Bing. From a business perspective, they matter because when people search for the keywords or phrases that are relevant to your product or service, you want your business advert to be appearing in the search, more importantly – … Read moreSimply, what are keywords?