What is the Google Display Network?

The Google Display Network is one of two parts of the Google Network. It is a powerful system that can get your ads in front of targeted audiences around the globe. It’s targeting options allow you to strategically show your ads to users at the right place, at the right time. You can reach potential customers whilst they are browsing through websites online, watching videos on YouTube, using social media and more, all while they are using a mobile device or apps. 

Using the display network you are able to target specific audiences based on their interests, topics and demographics. That’s a lot of eyes! An important feature of the Display network is that you can understand how to reach those potential customers of yours early on in the buying cycle, when they are searching, weighing up their options or even unaware that they are in need of the product you sell. Not your run of the mill basic search ad, display ads come in many forms of ad types:

  • Responsive
  • Interactive
  • Image
  • Video
  • Mobile

There are a lot of places your ads can be shown online such as websites, apps, videos and blogs to name a few!

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