So you’ve managed to build a great following on Instagram. Now what?
Having an amazing number of followers on Instagram might seem like you’ve hit the Insta jackpot, but as a business and a brand, that means nothing unless your products and services are selling.
Building your brand presence on any social media channel can be a challenge – and Instagram is no exception!
Having various innovative marketing strategies and a great user experience might get you those likes but achieving sales and targets is what is really important to every business owner.
So, let’s take a look at what it takes to turn those Instagram follows and likes into sales and loyal customers:
Be Instagram original
With a million images uploaded every second of every day, it is fair to say that your potential customers can be overloaded with boring bland content.
Any business who constantly posts the same content will lose interest from followers.
Take some time to think about what makes you different and how you can develop some innovative and unique ideas and create them into things you can post for your followers.
It’s a hard job attracting the eyes of your potential customers so originality is key!
Engage with them through conversation
Attract new customers by engaging in conversation. An easy way to do this is to post a video asking your followers questions.
Ask people their opinions, you could use this as an opportunity to compare products; which do they like the best or what would they like to see more of?
This will encourage people to engage with you and start talking about your products.
Another good way to stay relevant and interesting is talk about the current trends in the news or in your industry.
To target a wider audience, you could post a riddle or brain teaser to get more people interested and involved.
Include a clear call to action
A simple but valuable thing to have on your page is a call to action. It can be as simple as ‘Shop now’ in your bio or a CTA button on your page.
If you’re new to your industry and Instagram, some followers might not really know how you want them to interact with your brand. So you should most definitely include a call to action with each post.
If you don’t, your page might just look like any other account, plain and vanilla.
Be Instagram real
A lot of people use the photo sharing platform to show off and make life seem perfect. But this is not going to wash!
Customers nowadays are more attracted to more authentic brands, seeing what’s inside and putting faces to the name!
Why not upload photos of employees at work and snippets of what goes into creating the products you sell?
Come together with your colleagues or employees, brainstorm and see what fun things you can come up with to show users who you really are.
Try investing in Instagram Ads
By using the information about your current following through Instagram insights, you can create shop ads that will target the same type of demographics.
Doing this will attract new targeted followers and potential customers to your page which can result in an increase in sales.
Offer Instagram promotions
You can convert followers into customers by offering Instagram only promotions.
Why not post a picture of you with one of your products, a discount code and a countdown?
Everyone loves a discount and you’ll find that people act more quickly when purchasing a product if the offer is for a limited time only.
This could have another great effect by giving followers an incentive to visit your page regularly to check for any new promotions or offers.
So as you can see, increasing your following is important for brand awareness but it is important to know how to stand out from the competition and turn those followers into customers.
With instagram, there really is something for everyone. Even if you are happy with your sales and customers, you shouldn’t ignore the massive audience right there at your fingertips.
Make the most of everything available and hopefully you will achieve a great deal of success!