How to adapt to a changing market

Like a lot of things, there are times when businesses and clients will be affected by seasonality or current events. When this does happen you should always try to act immediately to avoid as much negative impact on your PPC accounts as possible. Here are three quick actions you can take when any given event … Read more How to adapt to a changing market

Things to consider when using Paid Search marketing.

PPC, a form of paid search marketing, one that is taking the digital world by storm is a fantastic tool to use if you want to increase your brand exposure and apply your own marketing strategies. If you are thinking about starting your own PPC ad campaign or getting someone to do it for you … Read more Things to consider when using Paid Search marketing.

Online advertising v.s Old school

When you own a business, you want to make sure that every penny spent towards marketing it counts. There are so many options these days, you need to find a way that works best for you. In this new and continually developing technological day and age, many people think that traditional advertising is obsolete. Now … Read more Online advertising v.s Old school

Boosting Business – Make A Poll

These days in the social media world something as simple as making a poll can be very beneficial to your business. It’s a fun, quick and easy way to engage with followers with minimum effort from both sides. People are more likely to answer a question with the tap of a finger than typing it. … Read more Boosting Business – Make A Poll

PPC for dummies

What is PPC? Why is it considered a great way to advertise business? Want to know the basics? Let’s define it first! Pay Per Click (PPC) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher when the ad is clicked. It is defined simply as “the amount … Read more PPC for dummies