Are you thinking about venturing into the world of Google Ads? You want to know more, you want to learn from scratch or simply brush up on the expertise you already have? What better way to do it than to use Google directly? No grey areas in your learning process, you can take all the … Read more Get yourself Google Ads Certified
One of the most valuable reports available to PPC advertisers is the Google Ads search query report. Having said that, so many people make the mistake of not making the most of their Google Ads search query data. A shame really, as it allows you to see what searches people type into Google before they … Read more Why SQRs are important to your Google Ads campaign
Let’s cut to the chase For anyone who doesn’t know, ROAS, in the digital marketing world means return on ad spend. This is a metric that advertisers use to forecast how effective they spend money on advertising. To calculate your ROAS, you use the revenue you have generated from your ads and divide it by … Read more What is ROAS and why is it important?
More than half of searches are performed on mobile devices, which isn’t hard to believe since the first thing we do when we think of a search term at that moment is to, get out our mobile and Google it. We all do it! From the business side of things, you have a whole sea … Read more How to drive store traffic using mobile devices
You might already be running a paid search advertising campaign or playing with the idea but wanting to know more? You get the basics, the whole cost per click thing you have your head around, but how can you use the data to know how well your ads are performing? Sure you might get sales, … Read more Conversion Tracking
So you may or may not have heard about ad extensions, more so call extensions, but if you’re running an online marketing campaign then it might be something worth thinking about, then doing! All it means is that users who see your ad can click on a button to call your business directly, simple really! … Read more Call extensions – Why you should be using them!
There are a number of ways you can drive traffic to your website with the aim to increase sales of your product, but what about those users who haven’t followed through with the action you want them to take? They may have interacted with your website, let’s say, by putting items into their shopping cart … Read more The benefits of remarketing your search campaign
The introduction of Google has significantly changed the way we live our lives. Think about it – whenever there is a time that you don’t know the answer to something, what do you do or say? “Google it”… and tada there is the answer right in front of you, and I mean we are talking … Read more Getting to know Google Search Ads
One of the benefits of Google Ads is that you are in complete control of your budget with nobody to tell you otherwise. However this can also be a problem, especially if you are launching your first campaign and not sure how much to invest. In this post, we will talk through how to determine … Read more Google Ads – Getting Your Budget Just Right
When running a paid search account, one of the crucial parts of the process is testing. Of course, you could argue that it is easier to test in high volume accounts because of how simple it is to collect the necessary data to run the tests, but for now, we’re talking about low volume ad … Read more Testing low volume ad accounts – what you need to think and talk about!