The Opportunities & Obstacles of Target CPA Bidding

To get you up to scratch, Target CPA bidding is Google’s fully automated bid setting that allows account managers to set a target cost per acquisition for their campaigns. The way it works is that Google considers the historical account conversion data and user-specific contextual data to set an auction bid, the goal being to … Read more The Opportunities & Obstacles of Target CPA Bidding

Things to avoid in PPC this year

Now we are well into the swing of 2020, a lot of us should have made a great dent into our resolutions of things we want to achieve whether its doing something differently, something new or cutting out completely! Calling all PPC marketers, the buck doesn’t stop at resolutions! New year, new you and all … Read more Things to avoid in PPC this year