Google Ads Update; Changes To tCPA and tROAS Bid Strategies

Google Ads Update

Yet another announcement from Google – the change to bid strategies. On the 23rd February, Google announced via the Google Ads Developer blog (here) about upcoming changes to target CPA and target ROAS bidding strategies. From April, 2021, Google will switch from the traditional Target CPA and Target ROAS to focus on layering these as … Read more Google Ads Update; Changes To tCPA and tROAS Bid Strategies

Bid Strategies

Bid Strategy

If you decide to use an online marketing campaign to advertise your business, a key thing to remember is that you need to choose a bidding strategy that reflects your marketing goals. Another great feature of Google Ads is that there are several bid strategies to choose from. Whichever strategy you do end up using … Read more Bid Strategies