The Opportunities & Obstacles of Target CPA Bidding

Target CPA

Target CPA bidding is Google’s fully automated bid setting that allows account managers to set a target cost per acquisition for their campaigns. Google considers the historical account conversion data and user-specific contextual data to set an auction bid. The goal being to be able to achieve the desired CPA. Settings There are a choice … Read more The Opportunities & Obstacles of Target CPA Bidding