PPC for dummies

What is PPC? Why is it considered a great way to advertise business?

Want to know the basics? Let’s define it first!

Pay Per Click (PPC) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

Everyone knows what a search engine is but most people don’t know exactly how Google and other search engines such as Bing and Yahoo make their money through search. So let’s take a look.

PPC explained…

When you type a word or phrase into Google you are given listings that match your search. These listings can be divided as ‘organic’ or ‘paid for’ – Pay Per Click being the ‘paid for’ listings.

Usually the top few listings on the page as well as the smaller listings displayed down the right hand side of the page, are paid for by advertisers who want their website to be listed for the term or keywords that you typed in. You can identify which advertisers are running PPC as they will have a little green Ad box in the top left corner.

What makes it so great?

In the new era of digital marketing, PPC has proved to be one of the best methods of online advertising.

PPC is different to other types of advertising because the advertiser only pays when a user clicks on the ad.

There are other reasons why PPC is so great:

  • Budget control
  • Targeted ads
  • Immediate and consistent traffic
  • Quicker results
  • Higher Return On Investment (ROI)

PPC is a fantastic component to any marketing strategy for any sized business! If you aren’t using it already then you really are missing out!

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