Finding ads on Facebook and Instagram isn’t that difficult, you just have to know where to look and which menus you need to use during your search. There are a few different ways you can attempt to find an ad and it all comes down to if you’re trying to find your own ads or scope out those of your competitors.
Find Or Preview Your Own Ads
One of the most important parts of running ads on Facebook and Instagram is making sure your ads look as visually appealing as can be. It is a very visual platform so you definitely need to make sure your ads are standing out for the right reasons. Having said that, previewing your ads is easy enough if you are familiar with creating ads. One of Facebook features is that it does have a ‘real time’ preview as you fill out the ad image or text but is that really what your ad will look like online once you send it? There are some differences such as how big the ads actually look, the bolded headline doesn’t actually wrap to a second line and the description under the headline actually appears on the live ad. The URL preview is also much longer in the live ad. These are just some examples of how the preview differs from the live ad. Remember to preview your ads when they are live to get the best view of them.
How do you preview live ads? It’s simple really but you have to navigate in Facebook Ads Manager’s menus. When creating the ad, click on the box in the upper right corner and a pop up window will appear giving you a few options. The more placements you have chosen your ad set into then the more places you can preview your ad from here.
Finding A Competitors Ads
So you wanna get a bit of an insight about what your competitors are up to? On Facebook, it’s easy to see who is running ads and what ads they are running and this is done through a tool called the Facebook Ads Library. The purpose of this tool is to help increase transparency on their platform but why not use it to your advantage in other ways? When you get to this point the first thing you’ll want to do is search who your top competitors are. Once you’ve found and click a business, you should see a screen which highlights some valuable information about the business. When you scroll down you can see all the ads they run with some pretty helpful filters you can toggle.
From here you can see what particular ads are running in which countries, which ads are live, the ads running within a certain time frame and ads that are running on Facebook vs Instagram vs Audience Network vs Messenger. This is a great way to find out what the competition is doing and you can look up any business too! Keep an eye out for new ad ideas, there is inspiration to be had here. Have a look at your own business if the feeling takes you, then you will see what content you are running if you feel like you want more info.