If you read the latest Freelancetosuccess blog on the basics of PPC marketing, you should now be armed with some useful knowledge on how internet marketing can benefit your business. In this edition of our blog, we delve into the process of PPC strategy and the importance of assessing your current digital marketing plan.
It’s 2019, and a time where most savvy businesses are already well aware of the benefits involved with search engine optimisation (SEO) and pay per click (PPC) advertising. Rather, businesses are now focusing more of their efforts in improving their current digital marketing plan. As far as PPC is concerned, this is a form of internet marketing which continually evolves. If you’re still using the same PPC strategy you put together say two years ago, the harsh reality is that you’re going to get pretty crushed by your competitors! That’s why it is so important to revisit your PPC plan every now and then, and there seems to be no better time than the beginning of a new year!
So where do you begin?
Re-Evaluate Your PPC Budget
You may be operating a relatively low PPC budget but that doesn’t mean you can neglect your PPC strategies! There is always a way you can advertise your business online even if you don’t have a limitless pot of money to spend. The first thing you need to do is take a look at where most of your PPC budget is going, and consider which platforms are giving you a positive ROI. When you’ve done that, you’ll be able to drill down even further to identify which of your campaigns have delivered the best results. You can then evaluate whether or not you can improve on your most successful campaigns, or whether it’s time to test and invest more in the channels and campaigns which didn’t perform so well in the past.
Update Your Reports
Come one, time to be honest…when was the last time you updated your reports and looked into the metrics you’ve been using? If it’s been a while (don’t worry we won’t tell!), the time to go over them is now. Think about your current marketing objectives and ask yourself whether or not the data in your old reports will still work for the PPC strategy you’re looking to implement for 2019. If you feel that PPC reports are a little overwhelming, don’t worry, just make sure your reports are transparent, consistent and aligned with your business goals.
Unfortunately, PPC trends aren’t like fashion trends. You can’t just ignore them! If you see a number of articles cropping up about a particular subject, for example, audience targeting, don’t overlook it. You need to understand why…
The good news is that it doesn’t take a lot of your time to keep your finger on the pulse. Think of it as your daily news recap! A quick Google search will lead you straight to PPC trends that will dominate 2019, but remember, being aware of these trends is only half of the battle. Knowing what to do with them is far more important.
Need Help with Your PPC Strategy?
You now know how important a solid PPC strategy is, but it does require a lot of time and effort on your part to create something which is going to achieve great success. If you’re busy with other aspects of your business, collaborating with Freelancetosuccess is the best decision you can make. Get in touch with us to find out how we can help take your business to the next level.