Click through rate, also known as CTR, is the number of clicks your ad receives, divided by the number of times your ad is shown. It’s commonly used to measure the success of an online ad campaign, but what is a good click through rate and what are the contributing factors? The higher the click … Read more What makes a good Click Through Rate?
The introduction of Google has significantly changed the way we live our lives. Think about it – whenever there is a time that you don’t know the answer to something, what do you do or say? “Google it”… and tada there is the answer right in front of you, and I mean we are talking … Read more Getting to know Google Search Ads
Do you struggle to write the ad copy for your Google Ads? It can be so annoying at times, since you only have a tiny space to fit in all the amazing things you want to say about your business. How do you do it? There’s competitors right, left and centre and you are fighting … Read more How to make your Google Ads great!
Lately, have you found yourself stuck in that metaphorical rut that you just can’t seem to get out of? Are you feeling some series work pressures and have lost all sight of that light at the end of the tunnel? Or maybe you keep dreaming about that holiday you’ve been meaning to book but work … Read more It’s important to take a break
Body language is a language without any spoken words. A form of non verbal communication, we naturally use it all the time. So the messages you are sending out, even without knowing it, can be vital in terms of how successful you are in business. Feeling like you need to come out of your shell … Read more Business body language
When you own a business, you want to make sure that every penny spent towards marketing it counts. There are so many options these days, you need to find a way that works best for you. In this new and continually developing technological day and age, many people think that traditional advertising is obsolete. Now … Read more Online advertising v.s Old school
‘What do you want to be when you grow up?’ My earliest memory of being asked that question as a child, I remember the overwhelming sense of control at even such a delicate age. I didn’t know the answer then, but at least I knew it was my decision. How amazing knowing in my little … Read more What do you want to be?
‘You can do anything you put your mind to’ One of the more common inspirational quotes to date. It has a nice feel good ring to it and can be used in any context. so whoever it is directed at, can really take away a positive note from that sentence. I know I use it. … Read more Setting goals for your business
We all make mistakes from time to time, it happens. We’re only human after all. Have you recently been left feeling burned out and frustrated because you’ve made a big mess of something? Are you worried about your current employment status as a result? Or maybe you’ve just lost out on that once in a … Read more Making mistakes and moving forward
You’ve started your business and things were going great for a while but lately you’ve noticed the customers dispersing more than you are attracting. Maybe a competitor has set up shop right across the street, maybe your’e online competition has just got a little more aggressive or maybe you just aren’t keeping it fresh. You … Read more Stand out from the competition