Get yourself Google Ads Certified

Are you thinking about venturing into the world of Google Ads? You want to know more, you want to learn from scratch or simply brush up on the expertise you already have? What better way to do it than to use Google directly? No grey areas in your learning process, you can take all the … Read more Get yourself Google Ads Certified

What makes a good Click Through Rate?

Click through rate, also known as CTR, is the number of clicks your ad receives, divided by the number of times your ad is shown. It’s commonly used to measure the success of an online ad campaign, but what is a good click through rate and what are the contributing factors? The higher the click … Read more What makes a good Click Through Rate?

Match types for your Search campaign keywords

When creating ad text for your Search campaign, you need to choose the right match type to control which searches trigger your ads to appear. When using Google Ads, there are 4 different match types you can use and how well you understand and use them can make a difference to the success of your … Read more Match types for your Search campaign keywords

The benefits of remarketing your search campaign

There are a number of ways you can drive traffic to your website with the aim to increase sales of your product, but what about those users who haven’t followed through with the action you want them to take? They may have interacted with your website, let’s say, by putting items into their shopping cart … Read more The benefits of remarketing your search campaign