Basic Conversion Rate Optimisation (CRO) Tweaks

Conversion Rate Optimisation (CRO) techniques aren’t always so simple. They can be both ends of the spectrum. From the simple tweaks to the most complex adjustments you can make – and anything in between! Complexity isn’t a necessity, even the simplest of tweaks can have an enormous effect on your website. So now you’re driving … Read more Basic Conversion Rate Optimisation (CRO) Tweaks

Mixing Business with Pleasure

Today’s society is programmed to believe that ‘business’ and ‘pleasure’ are two separate entities, at opposite ends of the work-life scale and that the two worlds should never collide. However, we believe that success and happiness ultimately boil down to a healthy balance of both. How much pleasure would you get from work if you … Read more Mixing Business with Pleasure

The Do’s and Don’ts of PPC

It’s always better to find someone worthwhile to run your PPC campaigns. After-all, PPC  isn’t as simple as setting up your target audience, applying some budget and letting the platform do the rest (despite what some people may think). However if you are thinking of taking on the challenge, here are some do’s and don’ts to … Read more The Do’s and Don’ts of PPC

PPC for dummies

What is PPC? Why is it considered a great way to advertise business? Want to know the basics? Let’s define it first! Pay Per Click (PPC) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher when the ad is clicked. It is defined simply as “the amount … Read more PPC for dummies