Testing low volume ad accounts – what you need to think and talk about!

When running a paid search account, one of the crucial parts of the process is testing. Of course, you could argue that it is easier to test in high volume accounts because of how simple it is to collect the necessary data to run the tests, but for now, we’re talking about low volume ad … Read more Testing low volume ad accounts – what you need to think and talk about!

Risks and rewards of PPC

‘Pay per click is an online advertising model in which advertisers pay each time a user clicks on one of their ads’ That is PPC in a nutshell – it does what it says on the tin! If you’re not familiar with it, it might be something worth looking into, from a business owners perspective. … Read more Risks and rewards of PPC

Why writing a blog can be good for your business

Writing blogs for your businesses no matter what size, can be very beneficial. And especially for small businesses, it is important to develop a strong web presence to be able to communicate and engage with customers. What makes it even more great is that it’s one of the most cost effective ways to drive traffic … Read more Why writing a blog can be good for your business

Online advertising v.s Old school

When you own a business, you want to make sure that every penny spent towards marketing it counts. There are so many options these days, you need to find a way that works best for you. In this new and continually developing technological day and age, many people think that traditional advertising is obsolete. Now … Read more Online advertising v.s Old school

What do you want to be?

‘What do you want to be when you grow up?’ My earliest memory of being asked that question as a child, I remember the overwhelming sense of control at even such a delicate age. I didn’t know the answer then, but at least I knew it was my decision. How amazing knowing in my little … Read more What do you want to be?

Stand out from the competition

You’ve started your business and things were going great for a while but lately you’ve noticed the customers dispersing more than you are attracting. Maybe a competitor has set up shop right across the street, maybe your’e online competition has just got a little more aggressive or maybe you just aren’t keeping it fresh. You … Read more Stand out from the competition

How to start up your business

So you’ve got a skill, found a gap in the market for it and have been playing around with the idea of starting up your own business for a while now. You’ve done your market research and you’re ready to make the leap. But how do you go about it? What are the necessary steps … Read more How to start up your business

Money Managing Tips For Your Business

Money – something we can never have enough of, but, to make money in business you’ve got to be wise. Success doesn’t necessarily just mean getting and maintaining x amount of customers, but also how well you manage your money. Just because you’ve got money, doesn’t mean you’re going to have it for very long. … Read more Money Managing Tips For Your Business

The Importance of Establishing KPI’s

Key performance indicators (KPI’s) are a gauge used by businesses to set and monitor both strategic and operational targets. KPI’s form a vitally important part of business operations as they help to determine and develop a detailed understanding of how a business is performing against its marketing and overall goals. As a result of this … Read more The Importance of Establishing KPI’s

Turn Off Your Phone and Voila, Hello Productivity!

Smartphone addiction- it’s ‘a thing’, and it’s having a far greater impact on society than most could ever have imagined… You see, smartphone addiction is an obsessive-compulsive habit which many people have fallen victim to. Have you checked your screen time lately? Go on… we dare you! Chances are you’ll be in for a shock, … Read more Turn Off Your Phone and Voila, Hello Productivity!