Why SQRs are important to your Google Ads campaign

One of the most valuable reports available to PPC advertisers is the Google Ads search query report. Having said that, so many people make the mistake of not making the most of their Google Ads search query data. A shame really, as it allows you to see what searches people type into Google before they … Read more Why SQRs are important to your Google Ads campaign

Match types for your Search campaign keywords

When creating ad text for your Search campaign, you need to choose the right match type to control which searches trigger your ads to appear. When using Google Ads, there are 4 different match types you can use and how well you understand and use them can make a difference to the success of your … Read more Match types for your Search campaign keywords

What is ROAS and why is it important?

Let’s cut to the chase For anyone who doesn’t know, ROAS, in the digital marketing world means return on ad spend. This is a metric that advertisers use to forecast how effective they spend money on advertising. To calculate your ROAS, you use the revenue you have generated from your ads and divide it by … Read more What is ROAS and why is it important?

Why use Google shopping Ads?

Under the assumption that everyone the world over surfs the web on a daily basis, you’ve probably seen a Google Shopping ad, even if without knowing at the time. If you haven’t, let me fill you in. Google Shopping ads are ads that show users a photo of your product, a title, price, store name … Read more Why use Google shopping Ads?

Facebook ad placements

When it comes to Facebook You can create so many types of ads that it can be hard to keep up with them all! And if you didn’t know already, your ads can reach users off Facebook altogether! Yep, that’s right, when you create a page ad it can be shown across Facebook, Instagram and … Read more Facebook ad placements

Conversion Tracking

You might already be running a paid search advertising campaign or playing with the idea but wanting to know more? You get the basics, the whole cost per click thing you have your head around, but how can you use the data to know how well your ads are performing? Sure you might get sales, … Read more Conversion Tracking

Call extensions – Why you should be using them!

So you may or may not have heard about ad extensions, more so call extensions, but if you’re running an online marketing campaign then it might be something worth thinking about, then doing! All it means is that users who see your ad can click on a button to call your business directly, simple really! … Read more Call extensions – Why you should be using them!

The benefits of remarketing your search campaign

There are a number of ways you can drive traffic to your website with the aim to increase sales of your product, but what about those users who haven’t followed through with the action you want them to take? They may have interacted with your website, let’s say, by putting items into their shopping cart … Read more The benefits of remarketing your search campaign

Getting to know Google Search Ads

The introduction of Google has significantly changed the way we live our lives. Think about it – whenever there is a time that you don’t know the answer to something, what do you do or say? “Google it”… and tada there is the answer right in front of you, and I mean we are talking … Read more Getting to know Google Search Ads

Google Ads – Getting Your Budget Just Right

One of the benefits of Google Ads is that you are in complete control of your budget with nobody to tell you otherwise. However this can also be a problem, especially if you are launching your first campaign and not sure how much to invest. In this post, we will talk through how to determine … Read more Google Ads – Getting Your Budget Just Right