There are a number of ways you can drive traffic to your website with the aim to increase sales of your product, but what about those users who haven’t followed through with the action you want them to take? They may have interacted with your website, let’s say, by putting items into their shopping cart … Read more The benefits of remarketing your search campaign
The introduction of Google has significantly changed the way we live our lives. Think about it – whenever there is a time that you don’t know the answer to something, what do you do or say? “Google it”… and tada there is the answer right in front of you, and I mean we are talking … Read more Getting to know Google Search Ads
One of the benefits of Google Ads is that you are in complete control of your budget with nobody to tell you otherwise. However this can also be a problem, especially if you are launching your first campaign and not sure how much to invest. In this post, we will talk through how to determine … Read more Google Ads – Getting Your Budget Just Right
When running a paid search account, one of the crucial parts of the process is testing. Of course, you could argue that it is easier to test in high volume accounts because of how simple it is to collect the necessary data to run the tests, but for now, we’re talking about low volume ad … Read more Testing low volume ad accounts – what you need to think and talk about!
Keywords or key phrases, are what people are searching for in search engines such as Google or Bing. From a business perspective, they matter because when people search for the keywords or phrases that are relevant to your product or service, you want your business advert to be appearing in the search, more importantly – … Read more Simply, what are keywords?
So you want to start advertising your business online. Do you know how you can? You can use platforms such as Google search, Youtube and even a choice from a million different sites across the internet – including top rated sites such as New York Times! So what about this Google Ads malarkey and how … Read more Google Ads – Learn the basics
The major difference between Pay Per Click and Search Engine Optimisation is that traffic generated to your site from PPC will cost you per click while the traffic coming from SEO is organic so it is free. PPC and SEO are both part of Search Engine Marketing – a great tool that can be used … Read more PPC vs SEO – What’s the difference?
Do you struggle to write the ad copy for your Google Ads? It can be so annoying at times, since you only have a tiny space to fit in all the amazing things you want to say about your business. How do you do it? There’s competitors right, left and centre and you are fighting … Read more How to make your Google Ads great!