If you decide to use an online marketing campaign to advertise your business, a key thing to remember is that you need to choose a bidding strategy that reflects your marketing goals. Another great feature of Google Ads is that there are several bid strategies to choose from. Whichever strategy you do end up using … Read more Bid Strategies
YouTube is one of the biggest online platforms known to date and with such a huge audience spending so much time on it, no wonder more and more businesses are using it as a direct place to advertise. So what makes YouTube the place to be when it comes to advertising products and such? Lets … Read more Why you should be advertising on YouTube
A good digital marketer knows that although the whole point of their advertising campaign is to be successful, there isn’t one standard way or strategy to get there. There is no one size fits all, all accounts are different! Sometimes though, there are some tactics you can use as a guideline for your strategies. These … Read more 3 Ways to stay at the top of your Display campaign game
The basic goal of a PPC advertiser is to drive revenue and profit. It may sound easy but to put into practise, can be tricky! One of the main reasons for this is that there are so many factors that come into play to achieve this, not all of them in your control. Think about … Read more How To Make Your PPC Ad Copy Make Revenue
Pay per click advertising still remains a really effective way for the advertiser to get their message in front of their target audience and engage them with your products and services by driving said audience to your website. The higher your ads appear on the top of Google’s search results page, the more chance you … Read more 3 things you should be doing everyday on your PPC accounts
PPC, a form of paid search marketing, one that is taking the digital world by storm is a fantastic tool to use if you want to increase your brand exposure and apply your own marketing strategies. If you are thinking about starting your own PPC ad campaign or getting someone to do it for you … Read more Things to consider when using Paid Search marketing.
Dynamic Search Ads are similar to traditional text ad campaigns except that they use your actual website or product feed for your business instead of using keywords. They are the easiest way to find customers who are searching on Google for precisely what you offer. Google matches the users queries to the type of product … Read more What are Google Dynamic Search Ads?
By using Google Ads you have a lot of opportunities to market your brand online. You create a campaign, include some keywords and voila, you’re good to go! Well that isn’t always the case, of course there are going to be obstacles in the way, but first, you just can’t wait to see if this … Read more Why won’t my Google Ads show?
Quality Score is an estimation of the quality of your ads based on a scale of 1-10. As a general rule, the higher the quality of your ads means lower costs and a better ad position. If you want to increase the Quality Score of your ads, take a look at the 3 main components … Read more What is the Quality Score?
Are you thinking about venturing into the world of Google Ads? You want to know more, you want to learn from scratch or simply brush up on the expertise you already have? What better way to do it than to use Google directly? No grey areas in your learning process, you can take all the … Read more Get yourself Google Ads Certified