What makes a good Click Through Rate?

Click through rate, also known as CTR, is the number of clicks your ad receives, divided by the number of times your ad is shown. It’s commonly used to measure the success of an online ad campaign, but what is a good click through rate and what are the contributing factors? The higher the click … Read more What makes a good Click Through Rate?

What is the Google Display Network?

The Google Display Network is one of two parts of the Google Network. It is a powerful system that can get your ads in front of targeted audiences around the globe. It’s targeting options allow you to strategically show your ads to users at the right place, at the right time. You can reach potential … Read more What is the Google Display Network?