Dynamic Search Ads are similar to traditional text ad campaigns except that they use your actual website or product feed for your business instead of using keywords. They are the easiest way to find customers who are searching on Google for precisely what you offer. Google matches the users queries to the type of product … Read more What are Google Dynamic Search Ads?
By using Google Ads you have a lot of opportunities to market your brand online. You create a campaign, include some keywords and voila, you’re good to go! Well that isn’t always the case, of course there are going to be obstacles in the way, but first, you just can’t wait to see if this … Read more Why won’t my Google Ads show?
Quality Score is an estimation of the quality of your ads based on a scale of 1-10. As a general rule, the higher the quality of your ads means lower costs and a better ad position. If you want to increase the Quality Score of your ads, take a look at the 3 main components … Read more What is the Quality Score?
The best thing about Facebook Facebook has the ability to connect with millions of users around the world at the click of a button, which is great when you’ve got a business to run! The more people who see your posts the better right? So why not take the next step and set up a … Read more Facebook Page Ads made simple
More than half of searches are performed on mobile devices, which isn’t hard to believe since the first thing we do when we think of a search term at that moment is to, get out our mobile and Google it. We all do it! From the business side of things, you have a whole sea … Read more How to drive store traffic using mobile devices
You might already be running a paid search advertising campaign or playing with the idea but wanting to know more? You get the basics, the whole cost per click thing you have your head around, but how can you use the data to know how well your ads are performing? Sure you might get sales, … Read more Conversion Tracking
Do you struggle to write the ad copy for your Google Ads? It can be so annoying at times, since you only have a tiny space to fit in all the amazing things you want to say about your business. How do you do it? There’s competitors right, left and centre and you are fighting … Read more How to make your Google Ads great!
These days in the social media world something as simple as making a poll can be very beneficial to your business. It’s a fun, quick and easy way to engage with followers with minimum effort from both sides. People are more likely to answer a question with the tap of a finger than typing it. … Read more Boosting Business – Make A Poll
Conversion Rate Optimisation (CRO) techniques aren’t always so simple. They can be both ends of the spectrum. From the simple tweaks to the most complex adjustments you can make – and anything in between! Complexity isn’t a necessity, even the simplest of tweaks can have an enormous effect on your website. So now you’re driving … Read more Basic Conversion Rate Optimisation (CRO) Tweaks