PPC, a form of paid search marketing, one that is taking the digital world by storm is a fantastic tool to use if you want to increase your brand exposure and apply your own marketing strategies. If you are thinking about starting your own PPC ad campaign or getting someone to do it for you … Read more Things to consider when using Paid Search marketing.
Dynamic Search Ads are similar to traditional text ad campaigns except that they use your actual website or product feed for your business instead of using keywords. They are the easiest way to find customers who are searching on Google for precisely what you offer. Google matches the users queries to the type of product … Read more What are Google Dynamic Search Ads?
By using Google Ads you have a lot of opportunities to market your brand online. You create a campaign, include some keywords and voila, you’re good to go! Well that isn’t always the case, of course there are going to be obstacles in the way, but first, you just can’t wait to see if this … Read more Why won’t my Google Ads show?
Quality Score is an estimation of the quality of your ads based on a scale of 1-10. As a general rule, the higher the quality of your ads means lower costs and a better ad position. If you want to increase the Quality Score of your ads, take a look at the 3 main components … Read more What is the Quality Score?
When creating ad text for your Search campaign, you need to choose the right match type to control which searches trigger your ads to appear. When using Google Ads, there are 4 different match types you can use and how well you understand and use them can make a difference to the success of your … Read more Match types for your Search campaign keywords
More than half of searches are performed on mobile devices, which isn’t hard to believe since the first thing we do when we think of a search term at that moment is to, get out our mobile and Google it. We all do it! From the business side of things, you have a whole sea … Read more How to drive store traffic using mobile devices
You might already be running a paid search advertising campaign or playing with the idea but wanting to know more? You get the basics, the whole cost per click thing you have your head around, but how can you use the data to know how well your ads are performing? Sure you might get sales, … Read more Conversion Tracking
So you may or may not have heard about ad extensions, more so call extensions, but if you’re running an online marketing campaign then it might be something worth thinking about, then doing! All it means is that users who see your ad can click on a button to call your business directly, simple really! … Read more Call extensions – Why you should be using them!
There are a number of ways you can drive traffic to your website with the aim to increase sales of your product, but what about those users who haven’t followed through with the action you want them to take? They may have interacted with your website, let’s say, by putting items into their shopping cart … Read more The benefits of remarketing your search campaign
The introduction of Google has significantly changed the way we live our lives. Think about it – whenever there is a time that you don’t know the answer to something, what do you do or say? “Google it”… and tada there is the answer right in front of you, and I mean we are talking … Read more Getting to know Google Search Ads