The Benefits of Bing

The Benefits of Bing

Until recently, the majority of business owners and marketeers have allocated a lot of their advertising budget towards PPC advertising campaigns on Google AdWords, but as time goes by, more and more people are realising the benefits of putting a dedicated budget towards Microsoft’s Bing and their advertising platform, Bing Ads.

Here here are 10 reasons that might persuade you to throw a bit of your focus their way:

Simple Setup

You can take your existing Google AdWords campaigns and upload them directly to Bing Ads, making the process simple and stress free!

Actionable Data for Better Planning

Having developed the Bing Ads Marketplace Trends site which provides a variety of visualisation tools to help users plan their campaigns by having industry, device, location and scheduling data at their fingertips, Bing offer an unrivalled customer experience.

Better ROI

For many years now, reports show that advertisers get a better return on their investment versus other platforms when advertising through Bing Ads.

Bing Ads Intelligence Makes Excel a Dream

The digital marketeer of today will spend a huge amount of time in Excel, something Bing have put at the forefront of their service delivery in creating the Bing Ads Intelligence which you can download for free. This tool allows you to work with large lists of up to 200,000 keywords, perform integrated research on keyword and bid estimates and find keyword specific metrics such as click rate, impressions, position, and CPC- all in Excel and at no cost.

Industry Insights from Data Scientists

Bing love to help their customers get the most from their search data, which is why they regularly share industry insights on their SlideShare channel to support marketeers in making the best decisions for their campaigns.

Person to Person Communication

If you ever need help, have any questions or just want some advice, Bing actively support their customers on all social channels and with no auto-response system in place, you’re guaranteed to always communicate with a real person.

Reach a Global Audience

With a global footprint of 14.5 billion people in 35 countries, Bing allows you to target potential customers worldwide.

Updated UI

Bing understand that your time is precious, and with an updated UI which now includes more features and increased efficiency, you can get your ad campaigns up and running quicker than ever.

More Than Standard Traffic

Bing powers search for Amazon’s Kindle and Apple’s Siri as well as being the default search engine on all PC’s and Cortana. Safe to say, Bing is pretty much everyone bringing you customers regardless of what device or operating system they are using.

Access Your Ads on the Go

With Bing Ads of iOS and Android, you can access your campaigns wherever you are, on any device.


So, as you can see, Bing Ads has some powerful advantages for advertisers that Google simply doesn’t and while most small to medium sized businesses see Bing Ads as an afterthought, they should really consider it sooner. If Google Ads auction dynamic is where you feel comfortable and the thought of learning how to operate a completely new system seems too stressful to contemplate, you needn’t worry! Bing Ads has a very similar set up to Google Ads so the transition will be very straight forward. With better ad positions and cheaper CPC on the Bing platform up for grabs, what are you waiting for? Give it a go! Trust us, you won’t regret it!

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