As Google themselves say ‘Use the Search Terms Report to see how your ads have performed when triggered by actual searches within the Search Network. The Search Terms Report is a list of search terms that people have used which has resulted in your ad being shown and then clicked.’ Often, we hear the question, … Read moreSearch Terms Report – How It Works & What To Look For
Although PPC budgeting might not be the most exciting thing since sliced bread, being good at managing your budget can have a major impact on your PPC performance. It doesn’t have to take up much of your time, even a quick check in at the beginning of each month or quarter can go a long … Read more4 Tips For PPC Budgeting
PPC can be complicated in itself don’t we know it, and that’s just the start! You’ve done all the fiddly bits, done the account set up and had things running for x amount of days. What’s next? Reading the data of course – analysis! Some people are great at managing the accounts but fall at … Read moreSimple PPC Analysis Tips
Now we are well into the swing of 2020, a lot of us should have made a great dent into our resolutions of things we want to achieve whether its doing something differently, something new or cutting out completely! Calling all PPC marketers, the buck doesn’t stop at resolutions! New year, new you and all … Read moreThings to avoid in PPC this year
The basic goal of a PPC advertiser is to drive revenue and profit. It may sound easy but to put into practise, can be tricky! One of the main reasons for this is that there are so many factors that come into play to achieve this, not all of them in your control. Think about … Read moreHow To Make Your PPC Ad Copy Make Revenue
Pay per click advertising still remains a really effective way for the advertiser to get their message in front of their target audience and engage them with your products and services by driving said audience to your website. The higher your ads appear on the top of Google’s search results page, the more chance you … Read more3 things you should be doing everyday on your PPC accounts
PPC, a form of paid search marketing, one that is taking the digital world by storm is a fantastic tool to use if you want to increase your brand exposure and apply your own marketing strategies. If you are thinking about starting your own PPC ad campaign or getting someone to do it for you … Read moreThings to consider when using Paid Search marketing.
I know that personally, I would be lost without Amazon. Especially this time of year, the back end months where E Commerce sales skyrocket, more people are using online sources to buy what they need. Of course it is the convenience which is the driving factor, why wouldn’t we want to use Amazon? Surely I’m … Read moreBenefits of using Straight to Amazon Facebook Ads
Are you thinking about venturing into the world of Google Ads? You want to know more, you want to learn from scratch or simply brush up on the expertise you already have? What better way to do it than to use Google directly? No grey areas in your learning process, you can take all the … Read moreGet yourself Google Ads Certified
Click through rate, also known as CTR, is the number of clicks your ad receives, divided by the number of times your ad is shown. It’s commonly used to measure the success of an online ad campaign, but what is a good click through rate and what are the contributing factors? The higher the click … Read moreWhat makes a good Click Through Rate?