Potential customers flock to Google to search and discover, so it’s often the first place they will go to find a new brand or discover a new product. When shoppers use broad search terms on Google, they aren’t completely sure what exactly it is they want to buy or where they want to buy it. … Read moreHow You Can Promote Your Brand With Showcase Shopping Ads
Now we live in a time where digital marketing is constantly evolving, anyone using Google Ads should know that the first and most crucial step to achieving success is planning. If you were to plan your Google Ads budget in advance on a monthly basis, you can massively help towards making sure your ads can … Read moreHow You Can Increase Conversions With Performance Planner
When using PPC, the general idea is to bid on keywords that relate to the products or services you want to advertise. So when a user on Google searches the terms you have as keywords in your account, your ad will appear. But what about negative keywords? Surely as negatives they wont be that important … Read moreWhy Are Negative Keywords Important?
The basic goal of a PPC advertiser is to drive revenue and profit. It may sound easy but to put into practise, can be tricky! One of the main reasons for this is that there are so many factors that come into play to achieve this, not all of them in your control. Think about … Read moreHow To Make Your PPC Ad Copy Make Revenue
Dynamic Search Ads are similar to traditional text ad campaigns except that they use your actual website or product feed for your business instead of using keywords. They are the easiest way to find customers who are searching on Google for precisely what you offer. Google matches the users queries to the type of product … Read moreWhat are Google Dynamic Search Ads?
By using Google Ads you have a lot of opportunities to market your brand online. You create a campaign, include some keywords and voila, you’re good to go! Well that isn’t always the case, of course there are going to be obstacles in the way, but first, you just can’t wait to see if this … Read moreWhy won’t my Google Ads show?
Quality Score is an estimation of the quality of your ads based on a scale of 1-10. As a general rule, the higher the quality of your ads means lower costs and a better ad position. If you want to increase the Quality Score of your ads, take a look at the 3 main components … Read moreWhat is the Quality Score?
Are you thinking about venturing into the world of Google Ads? You want to know more, you want to learn from scratch or simply brush up on the expertise you already have? What better way to do it than to use Google directly? No grey areas in your learning process, you can take all the … Read moreGet yourself Google Ads Certified
One of the most valuable reports available to PPC advertisers is the Google Ads search query report. Having said that, so many people make the mistake of not making the most of their Google Ads search query data. A shame really, as it allows you to see what searches people type into Google before they … Read moreWhy SQRs are important to your Google Ads campaign
Let’s cut to the chase For anyone who doesn’t know, ROAS, in the digital marketing world means return on ad spend. This is a metric that advertisers use to forecast how effective they spend money on advertising. To calculate your ROAS, you use the revenue you have generated from your ads and divide it by … Read moreWhat is ROAS and why is it important?