PPC can be complicated in itself don’t we know it, and that’s just the start! You’ve done all the fiddly bits, done the account set up and had things running for x amount of days. What’s next? Reading the data of course – analysis! Some people are great at managing the accounts but fall at … Read moreSimple PPC Analysis Tips
Now we live in a time where digital marketing is constantly evolving, anyone using Google Ads should know that the first and most crucial step to achieving success is planning. If you were to plan your Google Ads budget in advance on a monthly basis, you can massively help towards making sure your ads can … Read moreHow You Can Increase Conversions With Performance Planner
Setting up a company page with LinkedIn is just the start of your business relationship with the social media platform. Although it is simple enough to set up, don’t fall into a false sense of security assuming that followers will flock to your page like a moth to a flame. Here is a list of … Read moreBoost Your Business With LinkedIn
Now we are well into the swing of 2020, a lot of us should have made a great dent into our resolutions of things we want to achieve whether its doing something differently, something new or cutting out completely! Calling all PPC marketers, the buck doesn’t stop at resolutions! New year, new you and all … Read moreThings to avoid in PPC this year
Avoid falling into the trap of trying to please everyone, and instead focus your efforts on catering to your ideal customer group. A Unique selling point (USP), gives you a competitive advantage in the marketplace, letting you stand apart from your competitors. Why you need a USP With so many options to choose from in … Read moreDevelop Your USP
The basic goal of a PPC advertiser is to drive revenue and profit. It may sound easy but to put into practise, can be tricky! One of the main reasons for this is that there are so many factors that come into play to achieve this, not all of them in your control. Think about … Read moreHow To Make Your PPC Ad Copy Make Revenue
Click through rate, also known as CTR, is the number of clicks your ad receives, divided by the number of times your ad is shown. It’s commonly used to measure the success of an online ad campaign, but what is a good click through rate and what are the contributing factors? The higher the click … Read moreWhat makes a good Click Through Rate?
The introduction of Google has significantly changed the way we live our lives. Think about it – whenever there is a time that you don’t know the answer to something, what do you do or say? “Google it”… and tada there is the answer right in front of you, and I mean we are talking … Read moreGetting to know Google Search Ads
Do you struggle to write the ad copy for your Google Ads? It can be so annoying at times, since you only have a tiny space to fit in all the amazing things you want to say about your business. How do you do it? There’s competitors right, left and centre and you are fighting … Read moreHow to make your Google Ads great!
Lately, have you found yourself stuck in that metaphorical rut that you just can’t seem to get out of? Are you feeling some series work pressures and have lost all sight of that light at the end of the tunnel? Or maybe you keep dreaming about that holiday you’ve been meaning to book but work … Read moreIt’s important to take a break