The Opportunities & Obstacles of Target CPA Bidding

To get you up to scratch, Target CPA bidding is Google’s fully automated bid setting that allows account managers to set a target cost per acquisition for their campaigns. The way it works is that Google considers the historical account conversion data and user-specific contextual data to set an auction bid, the goal being to … Read moreThe Opportunities & Obstacles of Target CPA Bidding

Simple PPC Analysis Tips

PPC can be complicated in itself don’t we know it, and that’s just the start! You’ve done all the fiddly bits, done the account set up and had things running for x amount of days. What’s next? Reading the data of course – analysis! Some people are great at managing the accounts but fall at … Read moreSimple PPC Analysis Tips

How You Can Promote Your Brand With Showcase Shopping Ads

Potential customers flock to Google to search and discover, so it’s often the first place they will go to find a new brand or discover a new product. When shoppers use broad search terms on Google, they aren’t completely sure what exactly it is they want to buy or where they want to buy it. … Read moreHow You Can Promote Your Brand With Showcase Shopping Ads

How You Can Increase Conversions With Performance Planner

Now we live in a time where digital marketing is constantly evolving, anyone using Google Ads should know that the first and most crucial step to achieving success is planning. If you were to plan your Google Ads budget in advance on a monthly basis, you can massively help towards making sure your ads can … Read moreHow You Can Increase Conversions With Performance Planner

Boost Your Business With LinkedIn

Setting up a company page with LinkedIn is just the start of your business relationship with the social media platform. Although it is simple enough to set up, don’t fall into a false sense of security assuming that followers will flock to your page like a moth to a flame. Here is a list of … Read moreBoost Your Business With LinkedIn

Things to avoid in PPC this year

Now we are well into the swing of 2020, a lot of us should have made a great dent into our resolutions of things we want to achieve whether its doing something differently, something new or cutting out completely! Calling all PPC marketers, the buck doesn’t stop at resolutions! New year, new you and all … Read moreThings to avoid in PPC this year

Why Are Negative Keywords Important?

When using PPC, the general idea is to bid on keywords that relate to the products or services you want to advertise. So when a user on Google searches the terms you have as keywords in your account, your ad will appear. But what about negative keywords? Surely as negatives they wont be that important … Read moreWhy Are Negative Keywords Important?

Bid Strategies

If you decide to use an online marketing campaign to advertise your business, a key thing to remember is that you need to choose a bidding strategy that reflects your marketing goals. Another great feature of Google Ads is that there are several bid strategies to choose from. Whichever strategy you do end up using … Read moreBid Strategies

Develop Your USP

Avoid falling into the trap of trying to please everyone, and instead focus your efforts on catering to your ideal customer group. A Unique selling point (USP), gives you a competitive advantage in the marketplace, letting you stand apart from your competitors. Why you need a USP With so many options to choose from in … Read moreDevelop Your USP

Why you should be advertising on YouTube

YouTube is one of the biggest online platforms known to date and with such a huge audience spending so much time on it, no wonder more and more businesses are using it as a direct place to advertise. So what makes YouTube the place to be when it comes to advertising products and such? Lets … Read moreWhy you should be advertising on YouTube