Potential customers flock to Google to search and discover, so it’s often the first place they will go to find a new brand or discover a new product. When shoppers use broad search terms on Google, they aren’t completely sure what exactly it is they want to buy or where they want to buy it. … Read moreHow You Can Promote Your Brand With Showcase Shopping Ads
When using PPC, the general idea is to bid on keywords that relate to the products or services you want to advertise. So when a user on Google searches the terms you have as keywords in your account, your ad will appear. But what about negative keywords? Surely as negatives they wont be that important … Read moreWhy Are Negative Keywords Important?
YouTube is one of the biggest online platforms known to date and with such a huge audience spending so much time on it, no wonder more and more businesses are using it as a direct place to advertise. So what makes YouTube the place to be when it comes to advertising products and such? Lets … Read moreWhy you should be advertising on YouTube
The basic goal of a PPC advertiser is to drive revenue and profit. It may sound easy but to put into practise, can be tricky! One of the main reasons for this is that there are so many factors that come into play to achieve this, not all of them in your control. Think about … Read moreHow To Make Your PPC Ad Copy Make Revenue
Pay per click advertising still remains a really effective way for the advertiser to get their message in front of their target audience and engage them with your products and services by driving said audience to your website. The higher your ads appear on the top of Google’s search results page, the more chance you … Read more3 things you should be doing everyday on your PPC accounts
PPC, a form of paid search marketing, one that is taking the digital world by storm is a fantastic tool to use if you want to increase your brand exposure and apply your own marketing strategies. If you are thinking about starting your own PPC ad campaign or getting someone to do it for you … Read moreThings to consider when using Paid Search marketing.
Dynamic Search Ads are similar to traditional text ad campaigns except that they use your actual website or product feed for your business instead of using keywords. They are the easiest way to find customers who are searching on Google for precisely what you offer. Google matches the users queries to the type of product … Read moreWhat are Google Dynamic Search Ads?
By using Google Ads you have a lot of opportunities to market your brand online. You create a campaign, include some keywords and voila, you’re good to go! Well that isn’t always the case, of course there are going to be obstacles in the way, but first, you just can’t wait to see if this … Read moreWhy won’t my Google Ads show?
One of the most valuable reports available to PPC advertisers is the Google Ads search query report. Having said that, so many people make the mistake of not making the most of their Google Ads search query data. A shame really, as it allows you to see what searches people type into Google before they … Read moreWhy SQRs are important to your Google Ads campaign
When it comes to Facebook You can create so many types of ads that it can be hard to keep up with them all! And if you didn’t know already, your ads can reach users off Facebook altogether! Yep, that’s right, when you create a page ad it can be shown across Facebook, Instagram and … Read moreFacebook ad placements