Setting up a company page with LinkedIn is just the start of your business relationship with the social media platform. Although it is simple enough to set up, don’t fall into a false sense of security assuming that followers will flock to your page like a moth to a flame.
Here is a list of the best ways you can boost your chances of success for your business with LinkedIn using these tips and strategies.
Get your employees on board
By getting your colleagues and employees on board you have the potential to achieve an enormous reach by simply adding them as followers. Encourage them to follow your business page and add their position at your company to their LinkedIn profile. Your company page will be linked from their profiles and in turn, their profiles will appear on your company page. A simple but very effective way to expand your audience tremendously by tapping into their networks therefore expanding yours.
Publish valuable content
One of the best ways to grow your audience and keep your followers is to provide them with valuable content such as posting articles, updates and such on a regular basis. Since the majority of people consider 9-5 monday-friday the working week, a lot of your content should be posted to coincide with this. People like fresh, new and up to date things to read so keep posting to keep ‘em keen!
Don’t forget to include rich media
Try not to be too much of a snooze fest when it comes to what you post. A long text only post isn’t very enticing to the scrolling eye. Attract viewers by uploading relevant photos or videos. You can potentially generate a much higher share rate by doing so.
Use LinkedIn groups
By being an active participant in a LinkedIn group, you can help you and your business to network with other professionals and businesses within your field. This is a great way to connect with those outside of your immediate business circle from colleagues, employees both past and present. Why not attract views to your company page by participating in a group discussion?
Try LinkedIn ads
There are different ways you can use ads on LinkedIn to improve your marketing strategy. Using sponsored content will expand your content reach to a wider audience than it would organically at the same time as drawing new viewers to your company page. Text ads, a form of pay per click ads, can be used to appear on the LinkedIn homepage, profile pages, groups pages and search results pages to name a few. Most definitely worth it when it comes to increasing your customer volume. Another way is to use Sponsored InMail which allows you to send personalised ads to other LinkedIn members inboxes. This is a great way to attract their attention since the messages are only delivered when they are active on LinkedIn.
That’s just a few things you should consider doing to grow your business with LinkedIn. It can be one of the most beneficial platforms you can utilise to expand and broaden your empire in the business world.
The focal point is to reach as many viewers as possible, make yourself seen and be relevant and LinkedIn is the perfect solution so be sure to include it in your marketing strategy. Go on then, get networking!